Campaign Marketing Manager

£40k per year
14 Jun 2019
12 Jul 2019
DG Partnership
Experience Level
Contract Type
Full Time

Campaign Marketing Manager (B2B Subscriptions) – Salary up to £40K basic + bonus depending on experience – London, UK

The Role

We are looking for an exceptional Campaign Manager to create award-winning marketing campaigns and drive exponential growth in subscriber numbers, to secure greater market share, to recruit the right customers who stay with the brands for many, many years and to drive online engagement and usage for individual and corporate customers. This is an exciting opportunity to join a first-rate company where you can develop both personally and professionally within this role.

The key responsibilities of a Campaign Marketing Manager include, but are not limited to:

  • Driving subscriber acquisition, retention and engagement performance
  • Creating compelling, needs-based/emotionally driven campaigns that articulate the value of our brands and the brand propositions, working within brand guidelines at all times
  • Working within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.) to proactively manage the customer base
  • Co-ordinating activity across multiple channels including email, web, print, events and social media to ensure consistency of message
  • Developing customer data builds, usage and analytics to increase effective targeting, response/ conversion rates (an ability to interrogate date – segment, analyse)
  • Measuring and reviewing performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
  • Using market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
  • Working with editorial, data, digital, insight, retention and corporate teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points

The Company

EMAP is a fast-growing content, subscription and events business. Our industry leading brands sit at the heart of powerful business communities like health, construction, architecture and fashion.

EMAP people are ambitious, curious by nature and use this to create great work products and solutions. Our people are great communicators to our customers and have deep personal integrity. We are a performance-driven growth business with an entrepreneurial and sociable spirit.

The Person

The key skills and qualities of a Campaign Marketing Manager:

  • Proven track record in direct marketing, campaign management and digital marketing (ideally in subscriptions B2B marketing); and managing strategic plans and budgets (£100k+)
  • Extremely well organised, able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
  • Can spot new opportunities and transform ideas into practical reality; and can review existing challenges and generate fresh solutions
  • Strong analytical skills, with a good grasp of Excel/data packages and understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful)
  • Excellent communication and interpersonal skills, able to connect with a wide range of people
  • Ambitious, results-driven, energetic, creative and practical; possessing a clear perspective of your career and where you want to go

If you are keen on joining this exciting, forward thinking company and taking the next step in your career, then please click the apply now button to find out more.

Apply for Campaign Marketing Manager

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs