Data Analyst

£30000 - £35000 per annum
13 Jun 2019
11 Jul 2019
Rebekah Cramp
Job Discipline
Experience Level
Contract Type
Full Time
The Digital Marketing Analyst will be an instrumental member of the marketing team. Framing data to help us make the right decisions from day-to-day campaign activation to product launches. Responsible for building out the marketing analytics capabilities.

What will I be doing?

* Strategy: Use data to shape the business strategic direction. Working with the senior management team to help identify the important questions and then using data to frame your recommendations.
* Collaboration: Work on cross-business analytics projects. Help the product team with data collection/ storage and assist operations/ events on ad-hoc projects.
* Testing: Turn data into insight. Help activate a continual testing programme analysing performance across SEO, Email, Digital and Offline activity.
* CRM: Become lead for CRM activity
* Reporting: Create marketing activation & attribution models across online and offline channels. Automate marketing reports to speed up analysis.
* Customer: Deliver insights around each stage of the consumer journey helping the business to better understand the path to purchase.
* Tools: Begin using Google Analytics & Data Studio but quickly build out our analytics stack to deliver excellent insights.
* Technology: Take ownership of data integration's and
* Competitor Analysis: Build competitors analysis model extracting key takeouts.
* Group: Work closely with counterparts within the wider group to enhance our capabilities and ensure we adhered to company best practice.

What do I need?

Capability, Knowledge and Experience:

* Proven experience in reporting and marketing analytics
* Experience with visualisation tools
* Strong experience with analytics tools
* Proficiency in SQL and statistical calculations
* Significant experience in cross-platform attribution modelling
* Proven track recorded in CRM

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