Digital Marketing Specialist

England,West Midlands,Birmingham
Up to £35000 per annum
12 Jun 2019
10 Jul 2019
Charley Ford
Experience Level
Contract Type
Full Time
Immediate start

6 month contract - potential to extend

Birmingham based

Client Details



The Digital Marketing Specialist will deliver creative and digital activity in line with the corporate brand guidelines across all platforms to deliver a unique brand identity and marketing messages to increase brand awareness, promote the business model and support new member acquisition and retention.

* Translate marketing strategies and creative briefs into clear, concise, and impactful creative assets that connect across all platforms.
* Responsible for content management across all public sites, member portals and employee portals. Work across departments to develop and implement a content management strategy to support these sites.
* Design and build website landing pages.
* Manage all corporate email communications including newsletters, providing best-in-class designs, technology solutions and analytics and working closely with IT to streamline processes. Design, build, test and send all email marketing campaigns.
* Develop marketing automation campaign strategy to support regional events, conferences and tradeshows, identifying functionality needs, technology solutions and ROI measurements.
* Develop lead generation programs to create a sales pipeline for all business lines.
* Direct all data collection and list management services to support corporate marketing needs.
* Development and implementation of SEO strategies, tactics and related activities to improve natural search rankings.


* Experience working in a corporate marketing or agency setting. B2B healthcare experience would be advantageous.
* Proven ability to instill and manage visual consistency from brand/campaigns across all platforms.
* Excellent creative presentation skills with the ability to articulate and sell concepts to senior management.
* Experienced in website design and build, use of WordPress CMS is required.
* Strong attention to detail.
* Thorough familiarity with Windows/Mac OS and the latest Adobe Creative Suite software, including Photoshop, Illustrator, InDesign and Acrobat Pro; working knowledge of Microsoft Office; knowledge of workflow software and project management tools; knowledge of video production / films, digital marketing, mobile, and social media marketing and communication.
* Knowledge or ability to quickly adapt to a fast-paced, growth-oriented business culture.
* Outstanding communications and interpersonal skills to effectively establish and maintain cooperative long-term working relationships with staff and management.

Job Offer

6 month contract with potential to extend


Birmingham based