Digital Marketing Specialist

Location
England,West Midlands,Birmingham
Salary
Up to £35000 per annum
Posted
12 Jun 2019
Closes
10 Jul 2019
Ref
14023718/001
Contact
Charley Ford
Experience Level
Executive
Contract Type
Contract
Hours
Full Time
Immediate start

6 month contract - potential to extend

Birmingham based


Client Details

Healthcare


Description

The Digital Marketing Specialist will deliver creative and digital activity in line with the corporate brand guidelines across all platforms to deliver a unique brand identity and marketing messages to increase brand awareness, promote the business model and support new member acquisition and retention.



* Translate marketing strategies and creative briefs into clear, concise, and impactful creative assets that connect across all platforms.
* Responsible for content management across all public sites, member portals and employee portals. Work across departments to develop and implement a content management strategy to support these sites.
* Design and build website landing pages.
* Manage all corporate email communications including newsletters, providing best-in-class designs, technology solutions and analytics and working closely with IT to streamline processes. Design, build, test and send all email marketing campaigns.
* Develop marketing automation campaign strategy to support regional events, conferences and tradeshows, identifying functionality needs, technology solutions and ROI measurements.
* Develop lead generation programs to create a sales pipeline for all business lines.
* Direct all data collection and list management services to support corporate marketing needs.
* Development and implementation of SEO strategies, tactics and related activities to improve natural search rankings.


Profile

* Experience working in a corporate marketing or agency setting. B2B healthcare experience would be advantageous.
* Proven ability to instill and manage visual consistency from brand/campaigns across all platforms.
* Excellent creative presentation skills with the ability to articulate and sell concepts to senior management.
* Experienced in website design and build, use of WordPress CMS is required.
* Strong attention to detail.
* Thorough familiarity with Windows/Mac OS and the latest Adobe Creative Suite software, including Photoshop, Illustrator, InDesign and Acrobat Pro; working knowledge of Microsoft Office; knowledge of workflow software and project management tools; knowledge of video production / films, digital marketing, mobile, and social media marketing and communication.
* Knowledge or ability to quickly adapt to a fast-paced, growth-oriented business culture.
* Outstanding communications and interpersonal skills to effectively establish and maintain cooperative long-term working relationships with staff and management.


Job Offer

6 month contract with potential to extend

35k

Birmingham based