VP of Product Marketing (SaaS)

Location
London (Central), London (Greater)
Salary
c £150K
Posted
07 Jun 2019
Closes
05 Jul 2019
Ref
SB/2113
Job Discipline
Brand & Product
Experience Level
Director
Sectors
IT
Contract Type
Permanent
Hours
Full Time

VP Product Marketing and GTM Strategy £150K London

You are a senior marketing professional looking to manage product marketing at an international company with a strong reputation and portfolio of clients.

You will stimulate market demand and accelerate the adoption of products.

Sitting between the product and marketing teams, you will gain an understanding of the capability of products and identify opportunities for development.

The role

  • Develop an understanding of the products, value proposition, competition, target customers, target user and buyer personas. 
  • Help develop the product roadmap
  • Help define the company’s go-to-market (GTM) plan
  • Build positioning and messaging that resonates with target buyers and users
  • Create and execute sales enablement programs
  • Produce product marketing collateral

Experience

  • Senior level product marketing experience within an enterprise SaaS/PaaS company
  • Understanding of SaaS/PaaS economics including customer acquisition costs, customer lifetime value etc
  • Go to market experience
  • A clear communicator with strong storytelling and presentation abilities

The salary for this role is £150K. Fabulous culture and great role….

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