Social Media Manager

Recruiter
EMR
Location
England,London
Salary
£40000 - £50000 per annum
Posted
06 Jun 2019
Closes
04 Jul 2019
Ref
1631746
Contact
Clare Humphreys
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
AWESOME JOB ALERT! This B2C brand is adventurous and looking for someone who can make an impact with social!

I'm looking for a Social Media Expert to lead and execute the social media strategy. You will also be responsible for the CRM growth, continued engagement, retention and conversion of email subscribers.

RESPONSIBILITIES

* Lead social marketing tactics fostering fan engagement and acquisition.
* Manage, develop, coordinate, and publish relevant content to serve consumer insights and needs.
* Develop a content calendar and plan social content, holding regular updates with marketing.
* Manage social platforms using our distinctive, knowledgeable, and friendly tone of voice
* Structure and conduct engagement with consumers through social media marketing channels as a means to spark positive interactions/recommendations for product sales and brand.
* Lead and oversee paid media with performance agency.
* Plan social customer care & response rate, and crisis management on social working closely with PR and contact centre.
* Collaborate with key cross-functional groups to ensure social media is integrated
* Grow the email subscriber base with high quality opted-in sign ups.
* Actively plan and carry out eCRM and Email initiatives, campaigns, projects, roadmaps and ongoing activity.
* Oversee all customer & prospect email communications, including regular/trigger-based emails, service emails and adhoc requirements, ensuring that all communications are delivered to brand guidelines.
* Manage and develop the different touch points to collect data, upload, maintain, segment and profile the database and ensuring data best practices align with GDPR.
* Analyse and report (weekly/monthly/adhoc) on the performance of social marketing and emails, reviewing results by tactic to proactively recognise and optimise interactions with audience. Develop best practices based on results, industry trends, and competitive audits.
* Gather insights from monitoring and analytics to define next-generation social marketing and eCRM opportunities.

EXPERIENCE

* Proven track record of executing b2c social media strategies, content and leveraging data driven analysis to drive strategic direction
* Experience interacting within online communities and platforms, actively participating a brand on Instagram, Facebook, Twitter and Youtube.
* Experience in an email marketing & CRM role within an ecommerce or email-led business.
* Experience working with CRM databases, email platforms and tracking, measurement and analytic tools.
* Good creative appreciation and copy writing skills with the ability to contribute fresh and innovative ideas.
* Strong collaboration skills and experience working as a team player.Passionate about digital

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