Head of CRM

Recruiter
EMR
Location
England,London
Salary
£45000 - £60000 per annum
Posted
03 Jun 2019
Closes
01 Jul 2019
Ref
1631630
Contact
Clare Humphreys
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
This highly renowned global B2C brand is looking for a Head of CRM to drive transformation.

With an objective to increase customer value, move towards automated data-driven communications and meets key commercial KPI's across multiple brands/segments.

This data-driven role will be pivotal in the optimisation of their CRM capability, but also play a key role in transitioning to a new CRM ecosystem next year to deliver a new loyalty programme -very exciting!!

HEAD OF CRM RESPONSIBILITIES

* Establish and manage the new CRM function across multiple regions
* Manage a team to effectively plan and deliver across multiple brands, segments, markets and languages
* Become obsessed with the performance using insight to exceed CRM targets
* Take accountability for results and drive action plans to mitigate performance gaps
* Align CRM function with actions from Brand Marketing, loyalty and ecommerce - to remove silos and focus on shared KPIs
* Be the champion in all CRM global groups and lead contact with Global CRM
* Own end-to-end CRM touchpoints from acquisition, through lifecycle and retention
* Develop and optimize data-driven CRM focusing on segmentation, personalization and automation
* Perform analysis (in collaboration with BI) to understand results, and performance
* Lead the optimization of existing CRM ecosystem with hands-on approach / lead by exampl
* Manage external agency resource to expand capabilities and language expertise

HEAD OF CRM EXPERIENCE



* Extensive experience in a CRM / Email marketing role.
* Experience of using Salesforce/Adobe campaign
* Ability to work across multiple projects and tight timeframes.
* Ability to study, analyse and interpret complex activities and information in order to improve new practices or develop new approaches
* Ability to be hands-on in delivering, setting-up and launching the new CRM ecosystem
* Excellent stakeholder management skills to lead deployment of new technology with robust governance
* Experience managing external agency resource
* Good relationship building skills
* Flexibility, adaptability, self-motivated, team player

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