Digital Marketing Manager

Location
England,London
Salary
Up to £45000 per annum + Bonus
Posted
31 May 2019
Closes
28 Jun 2019
Ref
14020724/001
Contact
Christian Bones
Job Discipline
Digital
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
An amazing opportunity for an experienced Digital Marketer to take on a new role, where their expertise and strategic thinking will be used to positively effect the business, creating commercial opportunity, feeding greater success, greater results and greater experiences.


Client Details

My client is a leading Consumer Events company, their events range from cycling to dance and contemporary art to travel. They create events and experiences that connect and inspire highly engaged communities to share their passions and interests face to face in a live environment. Ambitious and fast-growing, my client has expanded organically to over 60 employees and currently own and run 16 annual events. These premium, passion-led events run across the UK and Ireland including London, Birmingham, Glasgow & Dublin, attracting over 400,000 visitors annually.


Description

As the Digital Marketing Manager, responsibilities will include:

* Liaising with the marketing department to strategically plan and guide all digital marketing, including SEO/SEM, Google Analytics, email, social media and advertising campaigns

* Monitor and evaluate PPC campaigns to assist the company in meeting and exceeding targets within budget

* Advise on best practice to optimise our organic growth and our social media presence

* Measure and report performance of all digital marketing campaigns to provide insights to the team.

* Collaborate with internal teams to optimise user experience and customer journeys via our websites.

* Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

* Help teams understand which customer groups they should target for optimal retention and acquisition campaigns.

* Create reports to understand the likelihood of conversion from different activity to different groups.

* Give practical recommendations on the best use of budget to achieve marketing objectives.

* Manage the quality and consistency of data capture across all customer touch points.

* Manage and coach the Customer Insights Executive, overseeing their development and performance.


Profile

The successful candidate will

You should have strong skills and experience in SEO, PPC, social media and email marketing and be a fresh thinking team player with the ability to work strategically and collaboratively. It is vital you are a proficient user of analytical tools with experience in paid media and are able to execute digital marketing and social media campaigns at a strategic level.

We are looking for a Digital Marketing Manager to develop, implement, track and optimise our digital marketing campaigns across all digital channels.

As our Digital Marketing Manager, you should have a strong grasp of current marketing tools and strategies. You You will work closely with the marketing department, Event Directors and support teams to launch campaigns on time and within budget.

It is vital that you are a people person, and have an ability to influence others to your way of thinking through effectively explaining the benefits of what needs to be actioned and what will be achieved through this.


Job Offer

On offer to the successful candidate:

A competitive base salary of £45,000per annum + KPI related bonus + Benefits

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