Digital Acquisition Manager - Social and Display

Recruiter
Better Placed
Location
England,London
Salary
bonus and benefits
Posted
30 May 2019
Closes
27 Jun 2019
Ref
LB/27908
Contact
Lucy Butterfield
Job Discipline
Digital
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Digital Acquisition Manager - Social and Display



£42,000 per annum plus 10% bonus and competitive benefits



Central London



Would you love to play a key role in implementing and growing key social and online channels for one of the fastest-growing challenger banks in the UK?



Do you have expertise in implementing and improving programmatic/display and YouTube/VOD as a focal point of your role?



About the role:



* Working as a key member of the digital acquisition marketing team, you will look after social and display channels at an exciting period, as they look to launch programmatic and VOD and undergo a major re-brand of one of their flagship credit card offerings.
* You will work closely with the analytics, email, PPC, SEO teams to manage growth within both display and social channels, including YouTube, Facebook and Instagram.
* Working closely with multiple agencies from media buying to creative and strategy, plus Google and programmatic teams, and owning performance of social and display channels.
* Working closely with key digital suppliers - i.e. Facebook and YouTube.
* Delivering timely updates on budget and forecasting to the wider team and Marketing Director.
* Building a great understanding of how target customers use products and leveraging data and insight to drive acquisition and growth.
* Providing ongoing commentary and insight into competitor activity, continuously reviewing and driving digital marketing best practice and performance.
* Ensuring regulatory compliance of all digital acquisition campaigns.
* Developing compelling and powerful display and social acquisition creative, applying a test and learn approach.
* Leading creative strategy



About you:



* Experience of managing and delivering successful digital acquisition campaigns across display, Facebook, Instagram and YouTube (others are advantageous!).
* Proven analytical and problem solving skills, alongside a good understanding of the drivers of commercial performance.
* Strong digital campaign management skills, including use of the test and learn frameworks.
* Understanding of the full funnel campaign metrics and how to evaluate campaign performance.
* Track record of delivering stand-out, targeted creative.
* Budget management experience.
* Understanding of the mechanics of digital marketing effectiveness in a regulated environment.
* Desirable sector backgrounds might include financial services (B2C), telecoms, insurance, or digital agency (ideally having worked within a related sector if agency side).
* Proven track record of working with, and getting the best out of agencies.
* Confident in communicating with stakeholders of all levels.

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