Global Marketing Campaigns Manager - Demand Generation

£60000 - £70000 per annum + Bonus + Benefits
29 May 2019
26 Jun 2019
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time

* Develop a quarterly plan, with multiple campaigns running simultaneously, allocating budget in order to generate ROI and achieve the region's revenue targets
* Deliver in-depth campaign performance analysis, demonstrating lead conversion, ROI against an allocated marketing budget and evaluation against KPIs
* Analyse existing customer data to identify cross-sell opportunities within the region
* Keep a close eye on industry trends, identifying opportunities to target new customers and markets with our products and services
* Develop campaign messaging and creative assets to achieve various marketing KPIs
* Work closely with the digital marketing team members to execute campaigns and gain insights on performance to optimise and deliver greater results
* Manage and liaise with an array of suppliers, including translation agencies, designers and industry organisations
* Collaborate with industry organisations to support their initiatives which may include event management


* Strong knowledge of best practices in B2B lead generation across the full range of digital marketing channels, including content marketing, affiliate partnerships, email, social media, virtual events/webinars, pay-for-performance ads, SEO and SEM
* Superior organisational, written, oral, project management and quantitative skills
* Ability to "self-start" and "lead from within" by enlisting the support of colleagues at all levels of the organisation, seeing projects through from start to completion, and socialising results and requirements
* A creative and entrepreneurial approach to marketing; the ability to think beyond today's trends to effectively market our suite of products to a new customer base
* Commitment to a consistent practice of "test and learn" and continuous improvement, while leveraging emergent trends
* A dual-minded approach: highly creative and entrepreneurial but also process-driven, and rely heavily on data to make decisions
* Comfortable working in a truly global and forward-thinking environment, juggling multiple priorities, interacting with people at all levels of the organisation and across multiple functions and geographies

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