Senior Digital Marketing Manger - 6 month FTC

6 days left

Better Placed
£50000 - £69000 per annum + pro rate, plus excellent benefits
28 May 2019
25 Jun 2019
Lucy Butterfield
Job Discipline
Experience Level
Contract Type
Full Time
Senior Digital Marketing Manager - 6 month contract

£50k - £69k per annum (pro-rata)

Central London

My client is an award winning health and life insurance provider, rewarding people for living a healthier life, and constantly innovating to serve a varied clientele through direct and intermediary channels.

They are looking to a recruit a Senior Digital Marketing Manager on an initial 6 month period at an exciting time in their development. The successful person will play a vital role in developing and launching a new customer journey for both their life insurance and investment products.

Ideally the successful person will have a broad understanding of the digital landscape when it comes to implementing, delivering and refining optimised customer journeys within a financial services organisation or similar, regulated environment.

About the role:

* Working closely with the content, development and optimisation teams and managing a small team of two digital marketing executives.
* Developing online customer journeys for the life insurance and investment product portfolio, specifically around the buy online journey.
* Alongside agency partners, working to optimise web content across key websites.
* Leading the development of online channels including SEO and organic search, content marketing, online video, email and mobile campaigns.
* Working closely with the UX partner agency to drive platform capability.
* Owning digital lead generation campaigns to drive a funnel of qualified leads.
* Developing user stories and personas and building out the customer experience around these.
* Working closely with data analytics teams to measure campaign effectiveness and drive results through MVT and A/B testing.

About you:

* A data-driven digital marketer, focused on optimising B2C customer journeys in a regulated industry.

A quick and effective communicator and problem solver, able to work at pace.

* You enjoy multiple stakeholder interaction and team collaboration in a trusting and "grown-up" environment.
* Thorough working knowledge of CRM, lead nurture, organic and conversion rate optimisation and a track record of success within these channels.
* Proven experience of using customer insights to drive product development and positive customer outcomes.
* Familiarity with test design principles and translating results into actionable outcomes.
* Experience of working in an agile team environment.
* Good technical understanding, including the use of live chat, bots and other digital service channels.

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