Strategic Marketing Lead- Brand , Digital & Communications

3 days left

Location
England,West Yorkshire
Salary
£60000 - £80000 per annum
Posted
24 May 2019
Closes
21 Jun 2019
Ref
13939853/001
Contact
Katie Martin
Experience Level
Director
Contract Type
Permanent
Hours
Full Time
* Marketing Leader - Strategic- Full mix marketing, Brand & Communications - Managing a large team
* Involved in a large transformation project, influencing senior stakeholders and helping to drive marketing, brand and digital strategy


Client Details

A fast growing organisation who have a great reputation and a strong presence


Description

As a senior strategic marketing leader you will be involved in all strategic brand, marketing, digital, advertising and promotional activities across the large, growing organisation. Manage a large team of people across different work streams and help self and deliver future programmes

* Develop, implement and evaluate the strategy as well as help to enhance the profile of the organisation whilst managing the reputation with various key stakeholders.
* Lead the continuous development of the brand whilst having a strong understanding of digital marketing tools as well as trends to position the organisation across digital marketing as well as advertising.
* Enhance and develop the digital capabilities of the team as the organisation continues to grow. Develop and innovate the digital presence across paid and organic outputs.
* Work closely with External Affairs colleagues to lead the delivery, development, implementation and evaluation of all marketing activities, ensuring excellent communication of these plans and outcomes with all appropriate stakeholders.
* Set clear marketing objectives, measures, and tracking in conjunction with the broader strategic marketing objectives, enabling the understanding of the effectiveness of different types of marketing activity.
* Work closely with senior leadership group colleagues to help shape, evaluate and implement new opportunities
* Manage all activities within agreed budgets and report whenever required on the status of the marketing budget
* Build and manage external agency relationships to support the internal team as required. Brief and support the work of agencies to help the charity achieve its aims.
* Deal with senior stakeholders both internal and external of the business


Profile

As Strategic Marketing Leader

* You must have worked at a senior level and managed a large team

* Previously worked a role which covers the full mix marketing and brand position, driving digital presence at a senior level

* You must be commercially minded worked within a fast paced environment regulated environment- Financial Services ideally

* You will have a strong knowledge of marketing, branding as well as digital marketing and trends within paid advertising and digital channels.

* Previously worked across an organisation where stakeholder management plays a key role and can contribute across a variety of teams
* Worked on a change/ transformation programme

* Managed a large budget


Job Offer

£Competitive Salary

My client is looking to make an urgent appointment so please apply ASAP

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