Digital Marketing Manager

Better Placed
£45000 - £48000 per annum + benefits
24 May 2019
21 Jun 2019
Lucy Butterfield
Job Discipline
Experience Level
Contract Type
Full Time
Digital Marketing Manager

£45,000 per annum plus bonus and benefits

Central London

* Are you an omni-channel digital marketing specialist with a background in a regulated industry (preferably financial services)?
* Do you thrive in a hands-on role and collaborative work structure where you can quickly see the impact of your work?
* Would you like to play a key role in launching a well-backed challenger bank into the market?

My client is launching a new bank for an overseas mutual parent, and is seeking a Digital Marketing Specialist to help them build a brand new bank to serve generations to come. The bank's aim is to offer a solution to clients who have been under-served by mainstream banks, and create a best-in class customer experience in consumer banking.

About the role:

* Planning and executing on all digital marketing, including SEO/SEM, CRM, email marketing, social media and display advertising campaigns.
* Designing, building and maintaining our social media presence.
* Creating and producing content for various digital channels, ensuring content is kept current.
* Measuring and reporting on performance of digital marketing campaigns and assessing against goals.
* Identifying trends and capturing insights to optimise spend and digital marketing performance.
* Brainstorming new and creative growth marketing strategies for the bank.
* Planning, executing, and measuring experiments and conversion rate tests.
* Collaborating with internal teams to create website landing pages and optimising UX.
* Evaluating end-to-end customer experience across multiple channels and customer touch points.
* Implementing conversion points and optimising user funnels
* Collaborating with marketing/digital agencies and other vendors to keep them on-track and working within budget and time-lines.
* Evaluating emerging technologies and providing insight for adoption of these as and where appropriate.

About you:

* Experience in launching and maintaining Apps and Websites.
* Educated to degree level or equivalent in Marketing or a related subject.
* A proven digital marketing specialist - ideally experienced in financial services, or if not, another regulated B2C industry with a high focus on governance.
* Demonstrated experience in leading and managing SEO/SEM, and managing marketing databases, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
* Experience in optimising landing pages and user funnels
* Experience with A/B and MVT/Multivariate testing.
* Solid knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Experience in setting up and optimising Google Adwords campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints.
* Proven analytical skills and data-driven thinking.
* Up-to-date with the latest trends and best practices in online marketing and measurement.
* A sense of aesthetics and a love for great copy and sparky communication!
* Up-to-date with the latest trends and best practices in online marketing and measurement.

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