Social Media Manager

Location
England,West Midlands,Birmingham
Salary
£25000.00 - £29000.00 per annum
Posted
21 May 2019
Closes
18 Jun 2019
Ref
3595598
Contact
Jessica Preece
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
Marketing, Social Media

Your new company

A financial services organisation that is based in south Birmingham.

Your new role

The social media manager will work across all social activities owned, earned and paid, working closely with the other members of the marketing team.

Responsibilities:


* Develop the social media strategy in conjunction with the Senior Marketing Manager. Implement and continuously optimise the agreed strategy.
* Ensure effective message and content creation and dissemination across social media platforms to drive brand positioning, engagement and lead generation.
* Manage all media platforms (Facebook, Twitter, LinkedIn, Instagram) to create strong presence and reach, utilising various approaches and mechanisms (content, storytelling, paid activity etc.).
* Manage all activities to agreed KPIs for each of the three AFH brands across brand development, follower acquisition, engagement, reach and lead generation/customer acquisition.
* Participation and contribution in relevant social communities to build awareness and advocacy.
* Ensure accuracy of all messaging, regulatory and legal compliance and manage the approval process.
* Ensure compliance of social media activities with any and all regulatory and communications requirements and guidelines, including GDPR and manage the approval process of these activities.
* Work closely with content management function to ensure existing content is effectively purposed on social channels while new/dedicated social content is created in close collaboration.
* Manage LinkedIn corporate pages and wider activities to drive consideration among prospective employees, improve industry positioning and further thought leadership within investment management community.
* Measure and report on every campaign ensuring that effective tracking is in place, working with other members of the digital and campaign teams as appropriate.


What you'll need to succeed


* A proven knowledge of social media platforms for and relevant tools to manage all social media channels for agreed outputs and achievement of KPIs. This should include experience of Facebook Business manager, use of social media management tools e.g. Hootsuite
* Ability to plan and create both organic and paid for activities as well as the integration of the two, particularly across facebook and LinkedIn.
* Creativity and ability to create appropriate content to engage different audiences while also possess commercial acumen to implement and prioritise marketing/company objectives.

What you'll get in return


You will be working within a progressive and dynamic organisation within a vibrant team. You will be on a competitive salary with great benefits.


What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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