Head of Brand / Head of Marketing

Expiring today

Better Placed
England,West Midlands
21 May 2019
18 Jun 2019
Claire Eason
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
Head of Brand/ Head of Marketing

Leading Consumer Brand

West Midlands

Competitive Salary + Package


I have wanted to work with this business for a very long time, so I am delighted to be supporting on this role.

My client is one of the UK's most popular consumer businesses, operating a number of hugely successful brands.

They have an excellent reputation and constantly seek new ways to bring innovative products and services to their customers. There is now an opportunity for a Head of Brand/ Head of Marketing to join their growing marketing team.

This person will be responsible for delivering the brand strategy/ offering and to drive sales for one of their fastest growing brands.

As Brand Director key responsibilities include, but are not limited to:

* Responsible for the ongoing development of the brand and brand strategy, to continue to drive growth
* Manage all external brand communications including POS, PR, Website, Key events and promotions

* Monitor brand performance against agreed targets and report accordingly

* Work with the wider marketing team to ensure all brand comms adhere to brand guidelines

* Design and deliver menu development, events, location choices and promotions.

* Ensure all marketing communications are in line with your set brand guidelines.

* Working with the Insights, Marketing and Category teams ensuring all are engaged in these brand plans.

* Team management, Brand Managers and Brand Executive.

* Scope out the local area for new site decisions.

I am looking for someone who can demonstrate the following:

* Strong brand / marketing knowledge gained within a consumer environment, any food or drink experience is highly desired.
* Extremely commercial, with an excellent understanding of financial reporting and measurement of ROI.
* People management skills, leading high performance in team.
* Understanding of financial reporting

The successful candidate will have experience gained in similar customer focused Brand role, operating at Director or Head of Level. Ideally within the hospitality sector, food & drink lead.

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