Senior Data Analyst

Location
London
Salary
£37,510 per annum
Posted
20 May 2019
Closes
02 Jun 2019
Job Discipline
Insight
Experience Level
Manager
Sectors
Public Sector
Contract Type
Permanent
Hours
Full Time

We are looking for a Senior Data Analyst to join the UK Parliament’s Participation Marketing Team and lead on the development of data driven marketing strategies to increase overall MROI including consumer segmentation, channel contribution, marketing optimisation and data management.

This is a new role in a dedicated marketing team that has been created to meet the marketing and promotional needs of the two main delivery areas for the Participation Team: Visitor Services & Retail and Education & Engagement.

This role will have the unique opportunity to build a new analytical infrastructure and shape the overall data and analytics strategy.

As a new role, the post-holder will bring knowledge and expertise in various analyst tools to the team. Using both internal and external data sources they will build a full picture of Participation’s public engagement work throughout the UK, and audiences reached – presenting this data to stakeholders in a visually stimulating way.

There will be a focus on mining audience data sets due to the expansion of our public engagement activities – reaching over 1 million people every year – using data to identify who Participation’s current audiences are in order to aid future marketing strategies to target disengaged audiences.

The Person

  • Significant experience of producing data analysis relevant to an operational business - manipulating both internal (e.g CRM) and external (e.g Mosaic) data sources against strategic department needs.
  • Experience in creating data driven audience persona’s based on gender, location, lifestyles, attitudes, self-perceptions and interests.
  • Experience in producing summary level information of large, sometimes complicated data sets for multiple stakeholders often within short time scales.

Benefits

Annual leave starting at 30 days pro rata

Civil Service Pension scheme

Interest-free season ticket loan

Discounted membership of the in-house gym

All applications must be submitted on a House of Commons application form

More information on the role and the full criteria can be found on the job description

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