Head of Marketing - Trending Category!

Recruiter
Better Placed
Location
England,West Yorkshire
Salary
Negotiable
Posted
17 May 2019
Closes
14 Jun 2019
Ref
AH/1627
Contact
Alex Hamilton
Job Discipline
Brand & Product
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
* Head of Marketing
* Trending category
* Leeds

Fantastic opportunity for a proven FMCG marketing leader to join a rapidly growing brand based in West Yorkshire. The Head of Marketing role blends a mixture of creative, strategic and commercial. This is certainly a unique role for the Yorkshire market, as you will have full ownership of the strategic direction fo the brand!

Client Details

My client is a fantastic FMCG business with a well known brand. As they enter the next stage of their growth, they are looking for a Head of Marketing to join the management team and play a key role in driving the future of the brand.

Objectives:

Develop the marketing strategy and plans to deliver the key marketing objectives to ultimately deliver the business sales and margin targets:

* Manage the company's marketing budget and return on investment
* Development and implementation of brand strategy
* Operational planning of the marketing plan
* Management of the rolling NPD plan from concept through to launch (an opportunity to bring out a whole new product)
* Drive to become as close to the consumer through listening groups, social interaction and shopper connects
* Work closely with sales function to drive shopper penetration
* Implementing and guiding the first ever TV campaign including agency management
* Development and management of the brands online and digital media strategy
* Managing x1 employee who drives Social Media

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