Marketing Analyst - SQL

Recruiter
EMR
Location
England,Greater Manchester,Stockport
Salary
£40000 - £48000 per annum + Bonus + Benefits
Posted
16 May 2019
Closes
21 May 2019
Ref
1631675
Contact
Ronak Patel
Job Discipline
Data & CRM
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Deliver analysis of sales contact centre performance to drive business decision making and improved commercial performance:
* Analysis of in-life contact centre performance, specifically identifying opportunities to improve opportunistic conversion following other transactions, and conversion of trade-up marketing driven interactions
* Deliver analysis of trade-up & new business marketing campaign performance, specifically looking to understand the impact of different marketing channels & campaigns on contact centre performance metrics (specifically conversion, and sales mix)
* Forecast key business performance metrics for both new business and trade-up, measure performance and explain deviations via weekly trading and monthly reporting cycles
* Provide actionable insight and work with sales channel owners to implement & embed strategies and processes to optimise new business performance
* Set up tests and trials with the channel owners, and report back on performance of those strategy and process improvements
* Work with Insight team to assess sales channel effectiveness against customer lifetime value
* Work with the Data & MI team where opportunities are identified to improve the quality of data or commercial reporting

Requirements:

* Strong analytical skillet with proven skills in Microsoft Excel & SQL
* Strong problem-solving & data interpretation skills - taking a hypothesis lead approach
* Evidence of making data-driven recommendations which delivered improved commercial performance
* Experience of analysing marketing and/or sales channel performance in a consumer services business
* Experience of working with operational teams to deliver sustained performance improvements
* UK experience

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