Market Research & Insights Manager

Location
England,Gloucestershire
Salary
Negotiable
Posted
15 May 2019
Closes
12 Jun 2019
Ref
14016463/001
Contact
Dominic Manning
Job Discipline
Insight, Market Research
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Looking for driven and dynamic individual to grow the Research & Insight Manager function. Leading the team to success and new methods, this individual will have strong prospects to move into a Director level role.


Client Details

One of the UK's leading Marketing agencies. Well established over the past few decades, they have built and are building a presence to in the market to deliver an outstanding service for their clients.


Description

The key responsibilities for the Market Research & Insights Manager, based in Gloucestershitre will:



* Prepare industry and market reports from a range of data sources

* Analysing data

* Preparing charts

* Writing reports

* Preparing columns for publication in the trade press



* Producing monthly high-profile industry reports such as BMBI (Builders Merchant Building Index) using GfK data. Other new products are planned.

* Maintaining WindowBase, a database of window, door and conservatory installers and fabricators and helping develop planned database products.

* Undertaking ad-hoc bespoke research

* Taking briefs and interpreting client's needs and identifying their problems and the research solutions

* Costing projects



* Writing proposals, following them up and selling alongside colleagues or yourself when required.

* Designing questionnaires

* Monitoring fieldwork and data entry

* Checking data quality

* Data analysis

* Report writing - including the ability to identify and summarise the big picture





* identifying and communicating clear strong recommendations for action

* Presenting results to clients

* Managing and recruiting a team of researchers, and inhouse and external fieldworkers

* Identifying opportunities to sell ad-hoc research services

* Helping to develop new research products and new revenue streams.





* Working closely with marketing and PR colleagues to meet their customers' needs, and on marketing companies Research services

* Achievement of financial targets

* Locating and buying-in external resources


Profile

The successful Market Research & Insights Manager, based in South West - Gloucestershire will have:



* At least 5 years' experience in a research role (client-side or agency)

* Strong analytical skills - the ability to interpret data and identify problems and opportunities

* Experience of B2B quantitative research including structured large sample benchmarking and customer satisfaction surveys, brand mapping based on sound methodology producing statistically robust findings, and qualitative research using focus groups.

* Advanced Excel user

* Ideally have SNAP and Microsoft Access experience





* Confident personality when selling services and presenting results

* Good presentation skills

* Strong communication and people skills

* Deadline and detail-driven, but ability to zoom out to see the big picture and zoom in for the detail





* Highly accurate

* Good writing skills

* Ability to manage multiple projects simultaneously

* Able to manage time and hit deadlines

* Good at managing and motivating people





* Comfortable working on your own and as part of a team

* Good commercial awareness

* Willingness to travel as required


Job Offer

The successful Market Research & Insights Manager based in South West - Gloucestershire receive:



Competitive salary

+ benefits



Also the opportunity to (with given time) progress into the senior management team (Director level).

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