Marketing Manager - Trade Up

£50000 - £55000 per annum + Bonus + Benefits
15 May 2019
12 Jun 2019
Ronak Patel
Job Discipline
Campaign Management
Experience Level
Contract Type
Full Time

* To deliver and exceed the volume and targets for trade-up (MTA) activity within the customer base, within agreed marketing budget
* Develop and own the multi-channel (direct mail, outbound, email) trade-up communications programme, adopting a test and learn approach, including ownership of the campaign plans for all products, channels and customer segments
* To develop and deliver a constant pipeline of tests within existing marketing channels - to maximise the efficiency of the marketing budget
* Comprehensive analysis of all campaigns - reviewing the drivers of performance and identifying opportunities for improvement, down to individual customer level
* Optimise the pricing structure for the trade up portfolio to support delivery of profitable campaigns against cost / trade up and 3Y value targets
* To brief external BTL agencies and work closely with CRM operations team ensuring accurate, comprehensive and clearly targeted briefs
* Work with stakeholders across the business to deliver digital trade up functionality
* To ensure the successful operational execution of campaigns, identifying opportunities for process improvements and ensuring the rapid resolution of any issues as they arise
* Work with the Contact Centre teams, to develop the strategy and plans to maximise the conversion of call demand into trade-ups
* To ensure all key risks are identified, mitigated and monitored, and that any incidents against the risk register are reported through the relevant processes


* An analytical and commercially astute marketing professional
* Strong track record of delivering commercial results in either an acquisition or base management role
* Proven track record of operational delivery, working with internal and external stakeholders to ensure delivery of campaigns on time and within budget
* Experience of multi-channel (DM/EM/TM) direct response marketing within a consumer services or retail business
* Excellent influencing and communication skills to manage stakeholders across a range of business areas
* Strong written and verbal communication skills

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