Marketing Manager

England,West Yorkshire,Bradford
£20.00 - £22.00 per hour
10 May 2019
07 Jun 2019
Samantha Peet
Experience Level
Public Sector
Contract Type
Full Time
Marketing Manager - 6month contract
£22ph (c£40kpa equivalent)
West Yorkshire

An Educational establishment based in West Yorkshire

Due to an increase in activity, my client is looking for a Marketing Manager on a 6month contract to drive student recruitment across UK, EU & International markets. This is a strategic and hands on role to create and implement a forward thinking and engaging marketing and communications plan.


* Manage the marketing budget for UK/EU and international student recruitment.
* Support across the Marketing and Communications strategy development for UK, EU and key overseas markets.
* Responsible for ensuring UK EU marketing activities are created and implemented effectively, briefed in on time and within brand guidelines via third party suppliers or in house.
* Analyse and obtain key student and market data to inform the marketing plans and creative briefs through working with the Market Insight Manager, Content team and the CRM team.
* Responsible for planning and ensuring the activities and communications plan which influences UK and EU student's experience at each touchpoint prior to arrival are implemented effectively.
* Plan on campus events for the cycle for undergraduate and postgraduate student recruitment
* Ensuring that marketing plans include the 'CRM Comms Plan' for UK/EU and international UG and PG and that they are not treated as a separate plan.
* Responsible for producing and updating the rolling marketing plan showing activities for each cohort of students by target group
* Working closely with the Senior Undergraduate Marketing Manager and the Senior Postgraduate Marketing Manager to ensure the undergraduate and postgraduate marketing plans for UK/EU and International markets are aligned with the marketing plan.

Personal Profile

* Experience working in an Educational establishment or part of a large scale acquisition programme
* Strong planning and delivery experience across national and international campaigns
* Full mix marketing background across planning, strategy and campaign implementation
* Strong internal an external stakeholder engagement experience
* Experience managing an acquisition and creative engagement team
* Ability to use market insight to drive campaigns and ROI
* Experience reporting back to senior stakeholders with engagement and uplift levels

If you are immediately available and have the above relevant experience in a Marketing Manager position, please do not hesitate to contact Samantha Oswald on 0113 200 3755

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