Digital Marketing Executive

Better Placed
£150 - £250 per day
09 May 2019
24 May 2019
KW / 27837
Kate Watson
Job Discipline
Experience Level
Contract Type
Full Time
Our client is one of the UK's biggest and most successful personal care brands sold globally. Founded nearly 20 years ago they really are a household name and will continue to grow from strength to strength!

Due to this continued success, it is now looking for a Digital Marketing Executive to join the London team and work on a global scale. The duties will include:

* Work closely with the Global Digital Performance Manager to maximise digital performance and ROI across all markets.
* Support with planning and executing global and local campaigns across digital marketing channels e.g. Paid Search, SEO, Programmatic Display, Affiliates and Remarketing
* Report and measure performance on an ongoing basis and provide regular reports internally to the wider Ecommerce and Digital Marketing team, along with local markets.
* Deliver regular campaign, channel analysis reports against key metrics, with the purpose of identifying opportunities for future improvement and driving efficiencies within specific channels
* Develop the Paid search channel to continually maximise opportunities in this space and to ensure campaigns are targeted, executed on-time and on-brand
* Work closely with affiliate network partners and third parties to drive customer acquisition and implement initiatives to increase performance
* Work with wider digital and content teams to ensure SEO best practices are implemented across relevant digital channels
* Act as key point of contact on the day-to-day requirements for a number of international markets
* Leverage new digital initiatives to engage with consumers to enhance brand experience

For your application to be successful you will need:

* Experience in optimising digital strategies and campaigns across Search, Affiliate, Remarketing, Paid Social, Programmatic, CRM and SEO channels for different markets
* Experience in Paid Search with strong experience in Google Shopping Ads, Comparison Shopping Service (CSS) and/or Google Display Network
* Experience in working with Affiliate networks, publishers and third-party partners as well as optimising Affiliate programmes
* Experience in driving growth in SEO, implementing onsite and offsite strategies and best practice
* Excellent hands-on experience with Search, Affiliate and CRM platforms such as Google Ads, Bing, Google Search Console, Affiliate Window, ESPs etc.
* Experienced user of Google Analytics 360 with a strong ability to derive actionable insights

The role will be based in Central London to start immediately on a temporary basis with a view to be permanent in the future.

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