Marketing Manager – Events

Recruiter
Verdantix
Location
Waterloo, London
Salary
Up to £40,000 per annum + benefits and bonus
Posted
08 May 2019
Closes
05 Jun 2019
Job Discipline
Marketing (General)
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time

Description

Currently growing at more than 25% a year, Verdantix requires a marketing manager to join the three-person London-based marketing team. Reporting into the Senior Marketing Manager your primary responsibility will be focused on expanding the number of Verdantix events and co-ordinating event  marketing. The marketing manager will also have the opportunity to participate in other corporate marketing and product marketing initiatives. Success requires an individual with experience of B2B marketing planning, digital content marketing, email marketing and event delivery. 

Key responsibilities:

  • Create a two-year event programme, in collaboration with Practice Leaders, focused on technologies for smart buildings, environment, safety and risk management
  • Develop event marketing plans, with support from the Senior Marketing Manager, for each event to ensure target attendee numbers are consistently reached
  • Implement event marketing plans across online advertising, website content, email marketing, social media and other marketing channels
  • Lead speaker recruitment and act as the primary point of liaison for all speakers and event sponsors    
  • Collaborate with marketing colleagues to identify new venues, negotiate venue contracts and A/V production contracts
  • Set, communicate and maintain timelines for each event from concept development to rebooking sponsors
  • Advise on events best practice, coming up with new ideas for how Verdantix can utilise events to connect with their clients and promote their position in the market
  • Liaise with Practice Leaders to identify which industry conferences and tradeshows sales reps and analysts should attend
  • Contribute to other corporate marketing and product marketing activities as part of the Verdantix integrated marketing strategy

Requirements

  • Three years or more experience in a B2B marketing role with a strong preference for event marketing experience
  • Understanding of the challenges of event production and event marketing as well as the best practices to deliver high quality, repeatable events
  • Educated to undergraduate level with a preference for marketing and business degrees
  • Preference for working in a small, fast-growing company over a large, established company
  • Willingness to take responsibility for delivering results
  • Confidence and desire to launch new initiatives and apply new approaches
  • Organised, logical and thorough with a high attention to detail and the ability to manage multiple tasks and projects at one time
  • Experience using event management software, such as Aventri
  • Experience using Salesforce to track results from events
  • Experience using marketing automation tools with a preference for Pardot
  • Willingness to undertake trips to event locations in Western Europe and the USA
  • World class sense of humour

Verdantix is an equal opportunities employer and is committed to providing a work environment that is free from all forms of discrimination.

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