Market Insight Manager

£40000 - £50000 per annum
08 May 2019
05 Jun 2019
Leslie Davies
Job Discipline
Experience Level
Contract Type
Full Time
The Market Insight Manager is responsible for the creation and management of a best-in-class insight capability for the entire portfolio - providing valuable and timely information on our market, competitors and customers - in an actionable format.

Client Details

My client is a £185m turnover FTSE-250 business providing products and services to a global market. The specialise in providing technology products, IT support, connectivity and backup solutions as well as management software to institutions across the world. The Market Insight Manager is a newly created role tasked with this objective - working closely with Proposition Marketing Managers, Product Managers, off-shore delivery team and agencies to put market and customer insight at the heart of the marketing and product strategy.


The Market Insight Managers key responsibilites include:

* Delivering dynamic marketplace insight to inform existing business priorities and future business development

* Building a high quality insight capability including competitor analysis, continuous and ad-hoc market research studies, optimising our internal capability and establishing a network of external providers to support delivery

* Evaluating, (refreshing), and managing a robust customer satisfaction capability to ensure we understand how customers feel about us, where we perform well and where we need to improve - long before it becomes a critical issue

* Managing the Marketing Planning function to create the annual plan, coordinate the marketing activity Business Cases, our regular reporting of progress, and post-activity reviews. Critical within this is a level of robust marketing analytics that drives improved effectiveness of marketing activity.


The Market Insight Manager will ideally display:

* Data-led insight: demonstration of distilling complex data into meaningful insight that has led an organisation into taking corrective action - whether that was a market foresight, a competitor anticipation or a piece of customer insight
* Market and Customer Insight: evidence of using both primary and secondary research, and qualitative and quantitative methodologies to deliver powerful and actionable insights
* Customer satisfaction: experience of working with established customer satisfaction methodologies to inform an organisation of the perception of their level of service delivery, and in driving corrective action as a result
* Marketing planning and effectiveness: evidence of working in a structured and organised way that adds value to a company's activities, and an aptitude for identifying and reporting in an analytical way, what activities add value, and those which may not
* Collaboration and understanding: ability to work closely with a wide variety of stakeholdersto understand their needs, and to develop strong networks with all, including managing marketing agencies effectively
* Communication and influencing: professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills. Experience of managing a small (remote?) team
* Planning and organisation: excellent understanding of marketing and project planning techniques. Ability to manage numerous tasks simultaneously, accurately and according to priority
* B2B experience: whilst a background in the Education or Technology sectors is not a pre-requisite, a good understanding of B2B customers and operating in such an environment would be advantageous.

Job Offer

The Market Insight Manager role is a fantastic opportunity to grow and develop your career within a global market leader who have an excellent company culture and benefits package.

This is a full time permanent opportunity based in Oxfordshire. For more information please apply.

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