Group Director Of Marketing - Education

Location
England,Berkshire,Reading
Salary
£60000 - £70000 per annum
Posted
01 May 2019
Closes
29 May 2019
Ref
14010984/001
Contact
Deborah Craig
Job Discipline
Marketing (General)
Experience Level
Director
Sectors
Education
Contract Type
Permanent
Hours
Full Time
To define and drive the marketing strategy aligned to the businesses 5 year plan, you will also be responsible for the implementation of the marketing strategy in collaboration with other senior stakeholders


Client Details

Market leading education and training group. They run schools, further education and work-based training across Berkshire and Oxfordshire


Description

The main responsibilities of the group marketing director will be:

* Define and communicate the marketing and brand strategy to grow marketing share

* Ensure delivery of the brand positioning, brand values and strategic direction of the organisation

* Establish and manage the annual marketing budget, ensuring monthly reporting, forecasting and planning for the team

* Lead and define innovation marketing channels to drive the pipeline for future business

* Take the strategic lead on proactive and responsive PR that positions the group and its leaders as experts in the sector

* Oversee the implementation of the marketing and brand strategies including campaigns, events, digital marketing and PR


Profile

For the Group Marketing Director, the desired skill set would be:

* Experience of leading, motivating and developing a marketing and communications function in a large organisation

* Substantial experience in impactful PR, reputation building and media management

* Ability to define, lead and manage the strategy within a complex matrix organisation

* Proven experience of introducing innovative approaches

* Excellent relationship management skills with the ability to build a wide sphere of influence


Job Offer

Desirable benefits package

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