Head of Market Activation

Location
England,Greater London
Salary
Negotiable
Posted
30 Apr 2019
Closes
28 May 2019
Ref
14012549/001
Contact
Sevda Savas
Job Discipline
Brand & Product
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
Own, manage, brief and deliver all retail/hospitality focused content and activation through all channels globally in a highly strategic role.


Client Details

Leading consumers goods business with strong brand presence globally and impressive growth targets!


Description

Strategy

 Execute the b2b marketing strategy and deliver the company's growth objectives.

 Develop and deliver joint Omni-channel marketing programmes to commercial team

 Along with the sales team, identify and deliver the brand within international destinations, and support with activation solutions

 Brief and deliver content requirements to elevate the brand in all channels

 Adapt products and collections, into tailored, targeted selling stories

Communication

 Own the narrative and communication of all brand messaging through sales and to commercial partners

 Present new NPD to the market (internal and externally), with all required information, on time and with authority

Marketing Budget

 Manage allocation of and ensure on-going stakeholder adherence to budget, reporting quarterly to the Board

PR

 Manage the integration (with our digital PR strategy), performance and management of all consumer-related PR activities, including 3rd party agencies, present and future (all markets)

 Development content with the BD and HoB, implement, manage and report on a digital PR strategy for all platforms, channels and professional bloggers/vloggers to measurably raise brand awareness and customer loyalty in line with objectives.

 Manage effective relationships with communication agencies (PR, bloggers, advertising) and co-ordinate consumer activity plans.

Guidelines

 Police the brand in the b2b arena, monitor and ensure adherence to company Brand Guidelines, E-Commerce Guidelines and, in conjunction with the BD, Visual Merchandising Guidelines in accordance with brand standards

Research

 Ensure you are up-to date with market, competitor, consumer insights and trends

 Understand our distribution and how to leverage opportunities within

 Manage Market Research partners and associated budgets as required

Reporting

ROI analysis and reporting on activities against plan, presenting results and recommendations to the Executive Board and commercial teams


Profile

Skills/ Qualifications

Proven experience in a trade/customer/channel activation capacity in Consumer Goods/FMCG

 Proven project management with the ability to prioritise

 Excellent verbal, written, listening, communication and presentation skills

 Strong numeracy skills

 Budget maintenance

 Exceptional attention to detail

 Proven track record within a trade marketing environment

 Demonstrable understanding of how to market a premium brand with requisite experience

 Proven problem solving skills

 Strong focus on quality and standards of excellence

 BA (hons) degree


Job Offer

There is a competitive package on offer of up to £65k + benefits.

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