Marketing Manager

1 day left

Location
England,West Yorkshire,Bradford
Salary
Up to £22.00 per hour
Posted
23 Apr 2019
Closes
21 May 2019
Ref
3579344
Contact
Samantha Peet
Experience Level
Manager
Contract Type
Temporary
Hours
Full Time
Marketing Manager - 6month contract
£22ph (c£40kpa equivalent)
West Yorkshire

An Educational establishment based in West Yorkshire

Due to an increase in activity, my client is looking for a Marketing Manager on a 6month contract to drive student recruitment across UK, EU & International markets. This is a strategic and hands on role to create and implement a forward thinking and engaging marketing and communications plan.

Responsibilities

* Manage the marketing budget for UK/EU and international student recruitment.
* Support across the Marketing and Communications strategy development for UK, EU and key overseas markets.
* Responsible for ensuring UK EU marketing activities are created and implemented effectively, briefed in on time and within brand guidelines via third party suppliers or in house.
* Analyse and obtain key student and market data to inform the marketing plans and creative briefs through working with the Market Insight Manager, Content team and the CRM team.
* Responsible for planning and ensuring the activities and communications plan which influences UK and EU student's experience at each touchpoint prior to arrival are implemented effectively.
* Plan on campus events for the cycle for undergraduate and postgraduate student recruitment
* Ensuring that marketing plans include the 'CRM Comms Plan' for UK/EU and international UG and PG and that they are not treated as a separate plan.
* Responsible for producing and updating the rolling marketing plan showing activities for each cohort of students by target group
* Working closely with the Senior Undergraduate Marketing Manager and the Senior Postgraduate Marketing Manager to ensure the undergraduate and postgraduate marketing plans for UK/EU and International markets are aligned with the marketing plan.

Personal Profile

* Experience working in an Educational establishment or part of a large scale acquisition programme
* Strong planning and delivery experience across national and international campaigns
* Full mix marketing background across planning, strategy and campaign implementation
* Strong internal an external stakeholder engagement experience
* Experience managing an acquisition and creative engagement team
* Ability to use market insight to drive campaigns and ROI
* Experience reporting back to senior stakeholders with engagement and uplift levels

If you are immediately available and have the above relevant experience in a Marketing Manager position, please do not hesitate to contact Samantha Oswald on 0113 200 3755

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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