Digital Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£200 - £300 per day
Posted
16 Apr 2019
Closes
14 May 2019
Ref
1631570
Contact
Carolina Malko
Job Discipline
PR & Media
Experience Level
Manager
Contract Type
Contract
Hours
Full Time
Digital Acquisition Manager (Subscription focused)



Are you a hands-on digital acquisition marketeer, with previous experience within digital subscriptions?

If you want to be part of a leading integrated media-publishing organisation and be at the fore-front of exciting new projects, then please read on!



ABOUT THE ROLE:



You will be the go-to-person for all things acquisition, working across multiple brands and your sole focus will be on optimising earned and owned channels.

* You will be using research to understand customer's goals, needs and behaviours
* You will be identifying needs of different customer segments and create marketing campaigns to promote personalised content, tools and services to increase conversion
* You will oppose campaign metrics and design meaningful tests to improve marketing effectiveness
* Working with UX, design and other stakeholders to propose solutions to drive customer engagement and remove friction points through registration and subscription sign up
* You will develop propositions/hypotheses for site-based testing, working with the data analyst to get this actioned
* You will develop creative assets (design and copy-writing) for landing pages and other digital channels on and off-site
* You will maintain and monitor offer pages to keep them fresh and appealing
* You will be using data and learning's from conversion to inform upper funnel audience segmentation and targeting.

KEY SKILLS REQUIRED:

* Experience in A/B, MVT Testing and personalisation
* Experience with a DMP Platform (Salesforce preferred)
* Experience with pricing, offers, testing
* Experience using analytics tools to generate detailed reports
* Knowledge of HTML a bonus.



ABOUT YOU:

Knowledge

* You have great communication skills and the ability to build relationships with key stakeholders internally and externally
* Organised and methodical in your approach to testing.

Experience

* An accomplished, digital consumer marketer in a subscription acquisition business
* Strong problem-solving skills - supporting an ability to distil large amounts of data into action plans
* Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
* Resourceful, reliable, energetic & optimistic.



LOCATION:

London

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Have you got hands-on experience with Digital subscriptions, optimising both earned and owned?


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