Digital Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£200 - £300 per day
Posted
16 Apr 2019
Closes
14 May 2019
Ref
1631569
Contact
Carolina Malko
Job Discipline
Digital
Experience Level
Manager
Contract Type
Contract
Hours
Full Time
Digital Acquisition Manager (Digital Product focused)



Are you a hands-on digital acquisition marketeer, with previous experience looking after Digital products/services?

If you want to be part of a leading integrated media-publishing organisation and be at the fore-front of exciting new projects, then please read on!



ABOUT THE ROLE:



You will be the go-to-person for all things acquisition, working across multiple brands and your sole focus will be on optimising earned and owned channels.

* You will be using research to understand customers' goals, needs and behaviours
* You will be identifying needs of different customer segments and create marketing campaigns to promote personalised content, tools and services to increase conversion
* You will oppose campaign metrics and design meaningful tests to improve marketing effectiveness
* Working with UX, design and other stakeholders to propose solutions to drive customer engagement and remove friction points through registration and subscription sign up
* You will develop propositions/hypotheses for site-based testing, working with the data analyst to get this actioned
* You will develop creative assets (design and copy-writing) for landing pages and other digital channels on and off-site
* You will maintain and monitor offer pages to keep them fresh and appealing
* You will be using data and learning's from conversion to inform upper funnel audience segmentation and targeting.



KEY SKILLS REQUIRED:

* Experience in A/B, MVT Testing and personalisation
* Experience in developing Customer Value Proposition
* Experience with creating/implementing Go To Market Strategy
* Experience using analytics tools to generate detailed reports
* Knowledge of HTML a bonus.



ABOUT YOU:

Knowledge

* You have great communication skills and the ability to build relationships with key stakeholders internally and externally
* Organised and methodical in your approach to testing.

Experience

* An accomplished, digital consumer marketer in a subscription acquisition business
* Strong problem-solving skills - supporting an ability to distil large amounts of data into action plans
* Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
* Resourceful, reliable, energetic & optimistic.



LOCATION:

London

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