Marketing Manager - B2C Financial Services

Recruiter
EMR
Location
England,London
Salary
£40000 - £55000 per annum + Benefits
Posted
16 Apr 2019
Closes
02 May 2019
Ref
1631568
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Develop and implement the execution of the marketing strategy, differentiating approaches to ensure they are appropriate to the different target markets and target client-bases
* Leading the corporate identity, brand architecture, brand promise, brand advertising and marketing strategies, as well as developing brand messaging that unifies all communications externally and internally.
* Establish brand presence on digital and social channels and take ownership of all strategic and execution of all marketing initiatives
* Develop and project-manage well-structured marketing plans for both existing products and new product launches
* Draft, edit, proof-read, update and ensure compliance of content for marketing materials including sales flyers, brochures, micro-sites, conference materials and email campaigns
* Driving marketing excellence in campaign delivery, customer experience, content development, digital and social media, advertising and relevant media relations
* Work cross functionally to ensure all marketing and communications programs effectiveness and success based on financial, market and technology factors
* Keep up with market trend and allocate limited resources in a cost-effective manner
* Track and manage the budget and ROI on activities
* Plan and execute SEO via various techniques, including content-driven strategies

* Developing a strategic marketing plan and clear value proposition

Requirements:

* Experience of working in marketing ideally in B2C & B2B financial services
* A self-starter - track-record of creating and implementing marketing strategies
* Good understanding of Adobe Creative Suite (Illustrator, InDesign, Photoshop)
* Social media and website management experience
* Knowledge and experience of website analytics tools, SEO and PPC.
* Basic understanding of HTML5, CSS3 would be ideal
* Excellent verbal and written communication skills
* UK experience essential

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