Head Of Marketing

Location
England,Bristol
Salary
Negotiable
Posted
11 Apr 2019
Closes
09 May 2019
Ref
14008411/001
Contact
Kyle Weeks
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Head of Marketing position for a global healthcare provider, based in Bristol


Client Details

Our client are a global healthcare provider


Description

The key responsibilities for the Head of Marketing include:

* Define and deliver the annual marketing strategy within budget to drive commercial growth and improve brand awareness and relevancy





* Lead the digital marketing strategy within the business ensuring maximum return on investment from the business online channels including websites, PPC, SEO and social media.





* Deliver the annual marketing activity calendar of campaigns and activities to drive new patient acquisition ensuring ROI and performance against KPIs





* Deliver a regional approach to marketing, using insights and data to identify and leverage regional/local growth opportunities





* Support the product team to drive growth across new and established propositions, owning the planning and delivery of all marketing activities.





* Ensure the effective definition and delivery of the CRM strategy to deliver increased return from our existing patient base including the implementation of a new CRM system and landing the end to end customer journey





* Create and deliver an effective trade marketing plan that drives brand awareness and engagement within the dentist population and supports M&A acquisition activities.





* Own the long-term brand portfolio strategy





* Provide marketing input and support into the broader company growth strategy





* Analyse and interpret data





* Manage a team of 20+ and a budget of c. £4m


Profile

The Successful Head Of Marketing:

* 8+ years in a senior, multi-disciplined marketing role





* Experience of strategic marketing and brand planning





* Regional and local Marketing experience, and track record in driving results locally as well as nationally.



* Strong campaign planning and delivery experience





* Experience of managing a broad digital remit including website, SEO, PPC and social media





* Experience of leading CRM programmes desirable





* Commercially savvy - able to appreciate and balance the goals of delivering commercial returns through products and services





* Analytical skills to interpret customer data and identify trends, root causes and diagnose solutions





* Solution driven





* Experience working in a regulated environment.





* Experience working in a matrixed organisation where team work, collaboration and communication are keys to success.



* Ideally available to start in May


Job Offer

Competitive Basic Salary

Fantastic Benefits

Bonus