Head Of Marketing

11 Apr 2019
09 May 2019
Kyle Weeks
Job Discipline
Marketing (General)
Experience Level
Contract Type
Full Time
Head of Marketing position for a global healthcare provider, based in Bristol

Client Details

Our client are a global healthcare provider


The key responsibilities for the Head of Marketing include:

* Define and deliver the annual marketing strategy within budget to drive commercial growth and improve brand awareness and relevancy

* Lead the digital marketing strategy within the business ensuring maximum return on investment from the business online channels including websites, PPC, SEO and social media.

* Deliver the annual marketing activity calendar of campaigns and activities to drive new patient acquisition ensuring ROI and performance against KPIs

* Deliver a regional approach to marketing, using insights and data to identify and leverage regional/local growth opportunities

* Support the product team to drive growth across new and established propositions, owning the planning and delivery of all marketing activities.

* Ensure the effective definition and delivery of the CRM strategy to deliver increased return from our existing patient base including the implementation of a new CRM system and landing the end to end customer journey

* Create and deliver an effective trade marketing plan that drives brand awareness and engagement within the dentist population and supports M&A acquisition activities.

* Own the long-term brand portfolio strategy

* Provide marketing input and support into the broader company growth strategy

* Analyse and interpret data

* Manage a team of 20+ and a budget of c. £4m


The Successful Head Of Marketing:

* 8+ years in a senior, multi-disciplined marketing role

* Experience of strategic marketing and brand planning

* Regional and local Marketing experience, and track record in driving results locally as well as nationally.

* Strong campaign planning and delivery experience

* Experience of managing a broad digital remit including website, SEO, PPC and social media

* Experience of leading CRM programmes desirable

* Commercially savvy - able to appreciate and balance the goals of delivering commercial returns through products and services

* Analytical skills to interpret customer data and identify trends, root causes and diagnose solutions

* Solution driven

* Experience working in a regulated environment.

* Experience working in a matrixed organisation where team work, collaboration and communication are keys to success.

* Ideally available to start in May

Job Offer

Competitive Basic Salary

Fantastic Benefits