Marketing Planner

Recruiter
EMR
Location
England,London,City of London
Salary
£35000 - £45000 per annum + 10% Bonus + Benefits
Posted
10 Apr 2019
Closes
08 May 2019
Ref
1631210
Contact
Ronak Patel
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
Responsibilities:

* Manage end-to-end marketing plans and budget lines for the above products, aimed at acquiring new customers as well as retaining/cross-selling existing customers.
* Translate product teams' briefs into marketing plan requirements and understand marketing team's resources needed to devise a multi-channel marketing plan that it's aligned to the business objectives (e.g. Marketing Teams, Digital Teams, Onsite Teams etc.).
* Liaise with Product teams to understand product development roadmap and competitor's landscape, and how these fit into the marketing propositions and plans.
* Liaise with internal Central Marketing teams to have oversight of marketing activities versus plan.
* Understand the commercials behind the products and propositions, including revenue, income contributions to the business, costs and cost per acquisition.

Requirements:

* Extensive experience in a marketing planning function, ideally within B2C Financial Services, Insurance and/or Broadband sector.
* High numeracy, ability to understand commercial KPIs and budgets.
* Strong understanding of marketing channels, both online and offline.
* Strong internal and external stakeholder management.
* Excellent communication skills both written and oral.
* Marketing / Business qualifications and/or degree.
* UK experience essential.

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