Digital Marketing Manager (Projects)

£38000 - £43000 per annum
09 Apr 2019
07 May 2019
Ben Cook
Job Discipline
Experience Level
Contract Type
Full Time
This role supports key digital transformation projects on the roadmap, including website & app development, as well as BAU digital marketing activity.

Client Details

The client, based in London, are a well-established social enterprise organisation in the leisure and sport industry. Working with local boroughs, they deliver a variety of high quality yet affordable health and fitness centres. With impressive growth of late and further targets to reach, they've recently refocussed their efforts by creating a digital-specific team.


The purpose of the Digital Marketing Manager (Projects) is to work dynamically within the digital team, assisting BAU marketing and project development. Principle responsibilities include:

* Supporting with competitor analysis and user research activity
* Analyse and document business processes, understanding user requirements
* Support creation of user stories, test plans, and wireframes
* Champion Digital feedback meetings with the wider business and ensure appropriate follow-ups are made
* Make recommendations on improving user journeys through data-driven insights (Google Analytics and Hotjar, for example)
* Liaise with developers, IT, application support, and 3rd parties
* Budget and agency management experience
* Ensure enhancements are made and managed within defined sprint cycles


To be successful in the Digital Marketing Manager (Projects) role, among other things you'll need:

* Project management experience within a digital setting
* Capacity to galvanise workstreams across the business, forwarding the digital agenda
* Proactive and methodical approach to problem-solving, with impeccable organisational capacity
* Technical exposure with CMS, design, and asset creation
* Ability to create reports in Google Analytics, interpret common metrics, and demonstrate meaning to the wider business
* A broad-ranging digital marketing exposure with a proactive and goal-oriented approach to internal communications

Job Offer

The successful candidate will join at an exciting time of digital transformation, with the ability to make their particular mark to a meaningful organisation.

In a fascinating Digital Marketing Manager (Projects) role, you will receive a 12 month Fixed Term Contract for between £38-43,000.

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