Digital Marketing Manager

Location
England,South Yorkshire,Sheffield
Salary
£35000 - £40000.00 per annum
Posted
09 Apr 2019
Closes
07 May 2019
Ref
3572274
Contact
Samantha Peet
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Digital Marketing Manager
£35,000 - £40,000
Sheffield

A leading B2B organisation based in Sheffield

Due to continuous growth, my client is looking for an ambitious and driven Digital Marketing Manager who can collaborate the Digital strategy - creation, implementation and delivery. This is an autonomous role which will collaboratively work with product, marketing, sales and 3rd party agencies to improve the digital strategy and then drive acquisition through all digital channels.

Responsibilities

* Creating, developing and implementing the strategy across the website & social media
* Work closely with the IT development team in delivering all marketing initiatives across direct marketing channels for acquisition of new members
* Managing the delivery of digital acquisition to achieve new business targets to agreed volume and ROI
* Contribute to the development of the annual digital marketing strategy and plans
* Manage the online acquisition programme, individual campaigns and project requirements ensuring continual improvement in terms of brand, message, process, communication effectiveness and cost
* Identify and test campaigns within core marketing channels including email, SEO, affiliates, PPC, display advertising etc.
* Report results of digital acquisition activity, feeding analysis into media/channel/brand mix decisions and media efficiency

Personal Profile

* Proven experience of developing and delivering a digital marketing strategy, ideally B2B
* Demonstrable experience of delivering large scale digital marketing campaigns
* Experienced in delivering customer-centric, data driven marketing activities at scale and pace
* Complete understanding of website architecture and best practices, working with leading agency partners and leading virtual teams / work streams to delivered against a shared objective.
* Understanding dynamics and complexities of working with 3rd party agencies to deliver results

If you are actively looking for an autonomous, fast paced Digital Marketing Manager position where you can have direct impact and add immediate value, please do not hesitate to contact Samantha Oswald on 0113 200 3755

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