Marketing Manager - Acquisition

Location
Wales,Cardiff
Salary
£35000 - £40000 per annum
Posted
09 Apr 2019
Closes
07 May 2019
Ref
14007524/001
Contact
Jessica Guttridge
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
The Marketing Manager - Acquisition will be responsible for driving new business through the development and implementation of campaigns and plans, and effective stakeholder management.


Client Details

Our client is a leading Health and Safety Consultancy.


Description

The Marketing Manager - Acquisition will be responsible for the development of integrated offline and online marketing plans to drive lead generation and sales. Working closely with Sales team, the successful candidate will develop, plan and execute new business marketing campaigns, delivering a productive return on investment.

The Marketing Manager - Acquisition will gather and interpret Insight to develop relevant, segmented campaigns, working closely with the CRM Manager to drive prospect data strategy aligned to new business targets. Furthermore, the Marketing Manager - Acquisition will create materials to enhance the success of the sales teams, including competitor analysis, value proposition messaging and client case studies; all the while building a strong relationship with the sales teams and building an understanding of any challenges, in order to provide relevant solutions.

In addition, the successful candidate will plan and execute events including seminars, webinars and exhibitions to increase lead generation. The Marketing Manager - Acquisition will develop and implement reporting framework that measures and tracks the ROI of all marketing activities undertaken.



This role is office-based in Cardiff, just off the M4.


Profile

The successful candidate will:

* Have a proven track record in B2B Acquisition Marketing

* Have a demonstrable track record of working with Sales teams

* Have a a demonstrable track record of delivering new business through effective campaign development and delivery

* Be ROI-focused, with results to prove new business success

* Have a track record of delivering new business generation campaigns

* Have a track record in gathering and interpreting insight to develop relevant, successful campaigns

* Be competent with full marketing mix

* Be well-versed with operating in a fast-paced, target-driven environment

* Be a team player

* Have a Marketing degree

* Be CIM qualified


Job Offer

£35,000 - £40,000