Product & Commercial Executive / Marketing Product Executive

Location
England,London
Salary
£23000 - £23500 per annum
Posted
04 Apr 2019
Closes
02 May 2019
Ref
UCIS-13
Contact
Bluetown Online
Job Discipline
Brand & Product
Experience Level
Executive
Sectors
Other
Contract Type
Permanent
Hours
Full Time
Job Title: Product & Commercial Executive

Location: London

Salary: £23,000 to £23,500 p.a.

Job Type: Full Time, Perm

The Company is the leading provider of experiences on the River Thames, carrying in excess of 3 million people annually on its extensive sightseeing, entertainment and charter services. Based at Cherry Garden Pier, they operate 16 revenue earning passenger-carrying boats, along with a small fleet of support vessels and barges.

Key Responsibilities

Product Planning and Management

* Manage and communicate regular competitor analysis and benchmarking
* Manage relationships with key voucher/gifting and attraction partners
* Create product and delivery plans for each London product
* Manage the process from product planning through to successful launch
* Assist with creating any descriptive copy and images to support Marketing
* Become the business expert and owner for all of company's products liaising with other internal teams to ensure successful delivery
* Prepare and communicate all product information for system loading and training according to seasonal schedule
* Load products and product details on new bespoke booking system
* Create and communicate product specifications for each of the London products and manage the delivery against these specifications
* Through your relationships with other departments including Sales and Marketing, Call Centre, IT and Operations influence and manage the successful delivery of the product
* Produce weekly reports detailing Trading performance of products, identifying key trends and any areas of concern
* Produce regular quantitative and qualitative summaries on the customer satisfaction of each product from all available sources including (Trip Advisor, Feefo, direct feedback)

Pricing and Revenue Management

* Track volume and revenue by date by product, adjusting distribution caps and pricing on day-to-day basis
* Optimise product availability and prices at all times via strong links with Operations and Sales & Marketing teams
* Identify and recommend opportunities to increase revenue/margins
* Develop an understanding of booking intake profiles and customer behaviour by distribution channel as a valuable input into pricing decisions
* Provide recommendations on a tactical basis on the use of higher cost distribution channels such as Vouchers and Gifting, managing the creation, administration and delivery of any offers
* Assess market and competitor product on an ongoing basis to support in tactical availability and pricing actions
* Monitor and record environmental factors that influence demand on such as daily weather, large events, exchange rates, promotional activities

Product Promotions

* Assess trading trends to determine weekly tactical and more strategic priorities ensuring delivery of the plan. Communicate these to ensure effective promotion of the right product at the right time
* Liaise with Sales & Marketing to ensure specified products are pro-actively marketed to both consumer and trade and results are recorded
* Monitoring of Gifting and Voucher partners websites to ensure accurate product presentation
* Secure tactical offers from 3rd party partners to drive tactical campaigns and ancillary product campaigns
* Build strong links with the Call Centre, providing fast turnaround to any queries and supporting any training requirements
* Advise Marketing regarding website presentation of your products
* Produce and distribute briefing documents for all company products

Other

* General support and query resolution

Key Requirements

* Educated to Degree level or equivalent within a business discipline
* Experience working in a Leisure, Travel/Tourism company (advantageous)
* Experience working within a data and trend analysis environment (advantageous)
* Analytical and numerate
* Commercially minded
* Highly motivated with strong initiative
* Flexible, can-do attitude with the ability to react calmly in a pressurised situation
* Excellent communication skills with ability to prepare effective briefing documents and presentations, where necessary
* Ability to influence and build strong business partnerships within and outside the organisation
* Excel intermediate / PowerPoint
* Knowledge of SQL and or/building pivot tables (advantageous)
* Competency in report creation and presentation
* Promote strong team ethics
* Attention & accuracy to detail
* Exhibit a professional attitude at all times
* Results driven yet customer focused

Benefits

* Discounted tickets to London's top attractions such as the London Eye, London Dungeon's and Seaworld
* Cycle to work scheme
* Pension
* 25% of Buyagift and Virgin Experiences
* Discounts at London Ice Bar

Due to the nature of the role, no sponsorship or relocation packages will be available for this position and so candidates must be eligible to both live and work in the UK to be considered

Please click the APPLY button to send your CV and Cover Letter for this role

Candidates with experience or relevant job titles of: Product Development Executive, Marketing and Sales Executive, Product Development Coordinator, Marketing Executive, Product Executive, Product Developer, Product Coordinator, Commercial Project Executive, Production Planner, Product Development Assistant, New Product Development, Product Development Specialist, Project Planner, Production Planning Coordinator, Marketing Product Executive, Product Market Strategist may also be considered for this role

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