Digital Marketing Executive

Location
England,Merseyside,Liverpool
Salary
£26000 - £30000 per annum
Posted
04 Apr 2019
Closes
02 May 2019
Ref
14005969/001
Contact
Spyroulla Mousikou
Job Discipline
Digital
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
An exciting opportunity for a talented Digital Marketing Executive to join an innovative and exciting Leisure/Travel Business based in Liverpool.


Client Details

My client is an incredible fast paced and innovative Leisure/Travel business based in Liverpool. Due to the continued success and growth, there is now an opportunity for a Digital Marketing executive to join a small team to bring the digital marketing talent internally.


Description

The Digital Marketing Executive will be part of a small yet incredibly fast paced marketing team operating in the Leisure/Travel industry.

The Digital Marketing Executive will be the custodian of digital marketing activity, in support of the delivery and implementation of the organisations marketing and communication plans that will drive commercial revenue.

The Digital Marketing Executive must be confident and have a hands on approach to the delivery of digital activity, to bring the specialism in-house, and move away from the reliance of external agencies.



Key Responsibilities Include:



* The implementation of digital marketing and communication activities in line with the organisations strategic objectives





* Driving the online presence and engagement of an exciting Leisure/Travel brand ,





* Writing, editing and posting creative and dynamic content for the website and social media channels





* Develop and execute a digital marketing strategy in line with company objectives and strategy with Head of Marketing.





* Manage and co-ordinate all digital media platforms.





* Content Creation for all digital assets (Inc. Social Media, Website, Promotional Campaigns, Blogs)





* Deliver ECRM content and campaigns to drive awareness of Leisure/ Travel products and services





* Increase engagement and followers across all social media and ECRM platforms.





* Use digital assets to increase commercial revenue.





* Design, deliver and implement Paid Social campaigns





* Understand and execute SEO opportunities





* Design and delivery of artwork to be utilised across various digital marketing channels.





* Continually review / seek new digital opportunities and trends.





* Evaluates current website optimisation efforts, monitoring overall online presence, analysing and reporting on usage to ensure a rich user experience; supports the build and maintenance of future website





* Monitor and measure KPIs


Profile

The successful Digital Marketing Executive will have:



* Relevant experience of planning and delivering digital campaigns across all channels including web, e-marketing and social media





* Experience of managing and delivering Paid Social Campaigns is essential





* Have an understanding of rich content creation eg sound, video, gifs and imagery





* Solid understanding of SEO including implementation of organic growth strategies and initiatives





* Experience of using Marketing CRM, e-marketing tools and analytics tools





* Experience of using design software (In-design or Photoshop) to create marketing content would be advantageous





* The ability to work in a fast paced environment





* Excellent communication skills and ability to influence, present and report to senior stakeholders





* Strong attention to detail


Job Offer

Salary up to £30,000 depending on the level of experience plus benefits

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