Digital Marketing Manager

Location
England,London
Salary
Negotiable
Posted
03 Apr 2019
Closes
01 May 2019
Ref
14006097/001
Contact
Stacey Dow
Job Discipline
Digital
Experience Level
Manager
Sectors
FMCG
Contract Type
Permanent
Hours
Full Time
Reporting to the UK Head of Marketing, the Digital Marketing Manager will work closely with the UK brand managers and global marketing team (e.g. giving input to key global projects, adapting global strategies) and will manage an in-house Social Media Executive and two external Community Managers.


Client Details

A leading UK manufacturer in the healthcare and natural product industry.


Description

As the Digital Marketing Manager, your responsibilities and role will include but not limited to the following:



* To develop and implement the digital strategy across key UK brands to build brand awareness, drive trial and ultimately lead to conversion

* Lead and implement the UK social media strategy, to deliver best in class execution, grow communities and engage with brand advocates

* Collaborate with the global team to drive website acquisition to our branded websites, encouraging organic growth by ensuring relevant and engaging content is developed and uploaded and by efficient paid activities leveraging external agencies (global PPC agency and local digital media agencies)

* Ensure all digital content is compliant by close collaboration with the local brand team who liaise with the internal Regulatory Affairs and Legal departments

* Deliver regular meaningful digital insights to internal stakeholders on brand performance, with recommendations to drive action / improvement

* Support the sales team to accelerate growth of e-commerce with focus on Amazon and other key online retailers

* Proactively share digital best practice, key learnings and results with the wider internal audience, in order to improve digital competence and spread the passion for digital marketing


Profile

The successful candidate will be able to clearly demonstrate the below skills and attributes:

* Prior in-house experience supporting brands from Consumer Goods industry, preferably focused on healthcare / wellness (e.g. vitamins, nutrition, healthy food, beauty, natural products, food supplements or medicines)

* Strong verbal and written communication skills

* Strong project management and organisational skills

* Solid understanding of efficient digital content development process

* Previous experience of social media management, social media platforms and tools to identify actionable insights

* Knowledgeable about digital trends, innovations and best practice

* Ability to efficiently manage relationships with digital agencies

* Previous experience of using Content Management Systems (CMS)

Desirable

* Previous role related to lifestyle healthcare or regulated industry (e.g. pharma/OTC)

* Previous use of Sitecore Content Management System

* Formal social media training or digital marketing qualification


Job Offer

Digital Marketing Manager

London

Competitive salary plus additional benefits

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