Product Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£45000 - £60000 per annum + Benefits
Posted
02 Apr 2019
Closes
28 Apr 2019
Ref
1631500
Contact
Rhydian Fairfax
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
A global Professional Services firm are recruiting for a Product Marketing Manager to lead on B2B software products. You will work with key stakeholders internally and externally as well as the product and sales team. They have a number of products which are already successful and are looking to launch new products this year. You will be part of a small marketing team and have support from wider marketing teams. This is a new role within the team and you will have the opportunity to make a large impact across the sector.

Responsibilities:

* Product messaging - work with stakeholders across organisation (inc. marketing, sales, product) to create compelling product messaging content
* Go-to-market planning - develop and plan product marketing campaigns and initiatives to support raising market awareness, lead generation and new business
* Collateral development - build and maintaining set of collaterals that support market/sales engagement and sales effectiveness
* Support lead generation through: Website, events, email marketing, webinars and content development
* Market Intelligence - monitoring competitor and market movements
* Content development - plan and develop thought leadership content
* Stakeholder management - work collaboratively with sales and product leadership ensuring appropriate buy-in and support in development of all programmes and initiatives
* Sales development and execution - generate a quality lead pipeline to support overall commercial goals

Requirements:

* Solid Product Marketing experience in online B2B services is essential
* Experience of generating go-to-market propositions for products to generate leads
* Excellent written communication skills
* Strong experience and understanding of full marketing mix
* Extensive experience of working with Product teams
* Excellent stakeholder management experience essential
* UK experience essential
* Experience with marketing automation and email campaigns
* Excellent track record of producing content across a variety of channels

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