Product Marketing Manager

Recruiter
EMR
Location
England,London
Salary
£60000 - £80000 per annum + Benefits
Posted
01 Apr 2019
Closes
29 Apr 2019
Ref
1631496
Contact
Rhydian Fairfax
Job Discipline
Marketing (General)
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
A high growth technology firm specialising in unique software and security are growing their product marketing team in London. Their clients are large Professional and Financial Services firms and they are market leaders in their area. You will work closely with the wider marketing team, product team and sales team to deliver effective and innovative messages to drive demand.

They have experienced impressive growth in recent years and aim to continue their recent success through expanding their marketing team. They are launching new products this year and will be introducing their existing products into new markets.

You will be part of a small product focused team and report into the Marketing Director as well as a senior stakeholder within new product development. You will lead on crafting their messaging and positioning and become a trusted advisor to senior stakeholders.

They have a hard-working and autonomous culture where everyone collaborates closely and shares new ideas. They offer excellent benefits and the opportunity to travel to their Head office based in America.

Responsibilities

* Plan new product launches and work with teams across the business and external agencies/suppliers to manage the implementation of the plans
* Develop and articulate messaging to support the overall product strategy
* Create new content and gather customer stories to showcase the company and its products
* Sales enablement - ensure sales team are educated on relevant products and have the support they need to be successful
* Gather market research and customer feedback and carry out competitor analysis in order to report findings at leadership meetings
* Carry out targeted campaigns using email marketing and marketing automation
* Contribute to the overall marketing strategy and new product development
* Ensure excellent communication with the product team and industry experts

Experience

* Strong experience in a product focused role in the B2B technology sector - essential
* Experience at Manager level - able to be autonomous and lead on projects
* Crafted product messaging and positioning
* Collaborated closely with product and sales teams - advised on best practices
* Experience with a variety of email and automation software - preferably Salesforce and HubSpot
* Managed successful product launches - content, events, relationship building, webinars etc.
* Proficient at performing customer and competitor research
* Worked with product teams to advise on positioning

Apply for Product Marketing Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs