Customer Loyalty Director – Go Compare

Location
Newport, Wales and London
Salary
£Highly Competitive Salary & Bonus Package
Posted
27 Mar 2019
Closes
24 Apr 2019
Ref
TL884836
Experience Level
Director
Contract Type
Permanent
Hours
Full Time

Customer Loyalty Director – Go Compare
£Highly Competitive Salary & Bonus Package
Newport, South Wales – Flexible working options
TL884836

Launched in 2006, Go Compare has rapidly become an immensely successful brand; its well-known frontman Gio Compario, disrupting the retail & services market with his distinctive tenor voice.  With the simple aim of making sure consumers get exactly what they need with less hassle, less time and less money, the brand was the first comparison site to focus on product features rather than just listing the prices, helping people to make better-informed decisions when buying insurance, broadband, energy, travel, credit cards, and loans and other services.

Go Compare continues to innovate and invest, recently launching a new energy comparison site weflip.com, as well as acquiring MyVoucherCodes, one of the UK's largest online voucher code sites.

Based in Newport, Wales, easily commutable from Bristol, Cardiff, Bath and Swindon, our client is now seeking an exceptional candidate to take on the new role, reporting into the CMO.  With a challenging remit to manage and deliver the customer loyalty strategy by acquiring and retaining new customers and driving the strategic direction of customer value across the organisation, through new channels and cross-sell, this a challenging and exciting opportunity to make your mark on a business that is going places fast.  You will be supported by a team of 3-4 senior managers with an extended team of 10-12.

Please note that this role is based in Newport, but will require frequent visits to the company’s London office.  There is some opportunity for flexible working with senior managers spending c.3 days a week in Newport with accommodation provided. 

Key Accountabilities

  • Building and delivering the customer strategy across each of the company’s brands and platforms.
  • Identifying and implementing effective and innovative customer acquisition strategies. 
  • Developing incentive and referral strategies to increase retention and consent opt-in.
  • Introducing and enhancing the Go Compare Loyalty & Rewards programs.
  • Using customer insight to understand audience motivations, enforcing the value proposition and messaging.
  • Managing the development of new comms channels to enhance the customer experience and grow revenue.
  • Managing the CRM Team and building a sustainable growth model.

Essential Knowledge & Experience

  • Extensive customer loyalty and CRM experience working in a client-side or agency role, including team leadership experience.
  • Solid background in developing effective customer acquisition strategies and programmes.
  • Robust grasp of customer insight, using findings to create business opportunities.
  • Proven experience applying customer segmentation and insight to plan and optimise campaigns.
  • Significant technical expertise working with CRM and analytical tools.

We know this role is challenging and needs specific and proven skills and experience, but roles like this do not come up often.  If you are up to the challenge, please e-mail or call Adam Tarsh now.  adam@tarshpartnership.co.uk

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