Senior Category Manager

Location
England,Northamptonshire
Salary
£65000 - £70000 per annum
Posted
25 Mar 2019
Closes
11 Apr 2019
Ref
14002875/001
Contact
Lucy Powell
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Retail
Contract Type
Temporary
Hours
Full Time
The role is accountable for the performance of one of our largest category's plus all UK consumer advertising and offline media, and for ensuring a cohesive advertising and execution strategy is executed across all customer facing channels through partnering and coordination amongst digital marketing and PR.


Client Details

Retail client based in the East Midlands


Description

The position will define and implement long term Category Strategies into an annual and quarterly plan for the Category, driving increase shopper frequency through developing a best in class shopping experience and increasing customer penetration from compelling consumer marketing communication executions for the total UK business.

The position will be responsible for delivering the UK pricing strategy and delivery of margin and cash growth within the category.

Key responsibilities & activities:



* Build & Manage Category Marketing Plan







* Brochure (Campaign) Planning & Content Development



* Deliver the Required NPD Impact for the UK





Accountable for the delivery of the UK Customer Activation Strategy, Creative Development, Implementation and Results:

The role is responsible for development of the UK Activation Strategy, Planning and Execution. Integrating TV, Digital, PR and Media.


Profile

* Graduate Caliber with Marketing Qualification preferred

* 5 years marketing including 3+ years in category / brand management

* Experience of working in a direct selling business model preferred


Job Offer

£65,000 to £70,000 depending on experience

9 to 12 month contract

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