Marketing Executive

Recruiter
EMR
Location
England,London
Salary
£35000 - £38000 per annum
Posted
22 Mar 2019
Closes
19 Apr 2019
Ref
1631474
Contact
Ekaterina Alouker
Job Discipline
Marketing (General)
Experience Level
Executive
Sectors
Financial
Contract Type
Permanent
Hours
Full Time
A leading credit cards issuer based in London is seeking a B2B Marketing Executive to create and implement marketing programs to drive usage.

Responsibilities:

* Work closely with local product teams to understand the product strategy and build effective marketing plans and campaigns to help drive business goals
* Lead the management of network events, engaging external and internal key stakeholders
* Lead innovation and thought leadership on new ways to connect with B2B customers, via our Insight Network events, including digital and social channels
* Manage the execution of business wide perception of coverage strategy
* Manage the seamless delivery of B2B wide marketing campaigns throughout the year
* Responsible for end to end campaign execution including effective targeting, creative development, delivery, campaign analysis and budget management
* Work across the UK Marketing team to identify new opportunities that deliver marketing efficiencies and drive business results at scale
* Budget campaign management

Requirements:

* Proven experience in B2B end-to-end multi-channel campaign management
* On and off-line B2B marketing experience is essential
* Ideally experience in financial services or in a regulated industry
* Strong communication and interpersonal skills with the ability to manage campaign delivery (input and approvals) from multiple stakeholders across multiple local and international teams
* Ability to manage and influence stakeholders and teams
* Experience in managing a campaign budget, and ability to effectively manage and control campaign costs effectively
* Customer centric approach, understanding of segmentation and targeting to drive campaign strategy
* Ability to drive conclusions from previous marketing campaigns to inform future strategies and tactics
* Excellent multi-tasking, prioritisation, and project management skills
* Digital and social marketing preferable
* Degree or equivalent education
* UK experience essential

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