Marketing Executive

£25000 - £28000 per annum
22 Mar 2019
19 Apr 2019
Jake Seddon
Experience Level
Contract Type
Full Time
We have a fantastic opportunity for a Marketing Executive to join one of the largest FTSE listed event organisers in the world!

Exceeding 250 exhibitions and conferences worldwide, holding market-leading events and attracting well-known brands in key industry sectors, this company provides amazing opportunities to progress your career in a fun, creative and well-established environment in the heart of London.

Ideal candidates will have at least 1 years experience in a marketing executive or account manager positions and must be able to show innovative in their approach. They will have excellent communication skills both written and verbal and should be confident at negotiating. Individuals will have an understanding of digital marketing including customer targeting and segmentation.

Key Responsibilities:

* Multi-channel execution and management - working with the Marketing Manager to manage the delivery of the campaign plan, ensuring each activity is delivered within deadline, to budget, and gains the required audience reach across all audiences
* Work with key internal teams: event, Digital & Campaigns and lead-gen teams to ensure all channels and opportunities are effectively optimised to produce the best results with the most effective spend
* Work with the Digital & Campaigns team to drive engagement and following across all platforms, content creation and ongoing channel maintenance and analysis
* Identify new and insightful co-marketing partners responsible for acquisition and execution of these relationships
* Content research and plan
* Content deliverables / production: case studies, e-books, blog ownership, interviews, articles, weekly news round-up, press release
* Partners and client's management for content sourcing
* Website content management
* Reporting on content strategy and execution effectiveness
* Provide regular channel analysis to Marketing Manager for regular reporting of event KPI performance vs. target.
* Provide general admin support as and when required to the team.

Experience Required:

* Previous marketing or account management experience
* Understanding of customer targeting and segmentation
* Excellent copy writing skills
* Strong communication, negotiation, relationship building (internal and external) and interpersonal skills
* Attention to detail and ability to work on own initiative

Desirable Skills:

* Experience in Photoshop and In-design
* Experience of working within the events industry
* Degree in Marketing, Business, or a related field

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