Senior Brand Manager

England,South East England
£50000 - £55000 per annum
13 Mar 2019
28 Mar 2019
Leslie Davies
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
To lead and develop a 3-year strategic plan and develop and implement the annual plan for one of the fastest growing brands in the UK that is no 1 in it's category.

Client Details

My client is a Market Leading FMCG Drinks business based in the South East. They have an impressive portfolio of market leading brands and they are renowned for having an excellent company culture as well as being innovators within their category.


The Senior Brand Manager responsibilities will include:

* To lead and develop the 3-year strategic plan for the UK market (Positioning, Comms, Innovation, Portfolio Management). Working pro-actively with cross functional teams (Customer Marketing, Category & Insight, Sales, Finance, Supply Chain, Customer Service) to ensure clear measurable objectives are set and plans are implemented in line with brand goals.

* Develop and implement annual brand plans measured with clear KPI's; that use consumer and category insight and commercial and customer acumen to maximise opportunities and build brand equity.

* Work with agencies to develop and implement Marketing campaigns that reflect brand position and deliver a strong ROI.

* Work with Customer Marketing on execution of customer activation plans.

* Monitor and report on sales performance in relation to brand and business plans and recommend action plans where actions are needed. Routinely monitor the brands health against KPI's.

* Work with global teams, consumer and category insight to identify market opportunities to broaden portfolio with Range Extensions / NPD

* Invest & manage all brand resources for maximum return consistent


The Senior Brand Manager will ideally display:

* Drive for achievement, makes things happen

* Brand Planning - strategic and tactical

* Commercial Acumen

* Consumer and category insight skills

* Project management, with attention to detail

* Excellent communication ability

* Teamwork

* Influencing skills

Job Offer

The Senior Brand Manager role is a full time permanent opportunity based in South East England. My client has an excellent company culture and their is a great salary and wider benefits on offer.

For more information please apply.

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