Display and Programmatic Channel Executive

Location
England,London
Salary
£28000 - £32500 per annum
Posted
08 Mar 2019
Closes
05 Apr 2019
Ref
13988044/001
Contact
Tichaona Moyo
Job Discipline
Digital
Experience Level
Manager
Sectors
Charities
Contract Type
Permanent
Hours
Full Time
To lead on the developing the display strategy and campaign plans. Champion display and programmatic and ensure a data driven approached to deliver tailored messaging.


Client Details

My client is a Charity based in the heart of London currently in an ambitious growth period.


Description

The key responsibilities for this Display and Programmatic Channel Executive are:



* Work with internal stakeholder to put together responsive briefs, media plans, forecast and status documents.
* work with teams to coordinate delivery of campaigns: creative, ABL agencies, tech supplier/vendors etc
* Assist in developing the digital roadmap for display
* work with display execs to insure reporting is high-calibre, insightful, timely, with actionable insights.
* Oversee budget management
* lead trouble shooting campaign and technical issues including tracking across DCM, DBM & Google analytics


Profile

The successful Display and Programmatic Channel Executive will have the following experience:

* Good knowledge of digital advertising infrastructure (ad-serving, ad-networks, exchanges, SSP'S, DSP'S)
* Confident interrogating briefs, using research/data to create insight-driven plans.
* Setting up, optimising and trouble shooting display campaigns
* knowledge of how to set up PMP & Programmatic Guaranteed line items as well as creating 1x1 and floodlights for tracking
* knowledge of digital media channels such as PPC, paid social & SEO.
* Knowledge of Google Analytics
* Solid understanding of attribution (Last click, DDA, MTA) and the importance this plays in the role of display within multi channel-campaigns and proving value of display.
* Experience in using A/B, multivariate testing and incremental uplift tests.
* Setting up/ running Dynamic creative optimisation and dynamic retargetting


Job Offer

This is a pemenant role for a Display and Programmatic Channel Executive based in London with an established Charity paying up to £32,500 per annum, offering a best in class benefits package and work life flexability. Not for Profit and Charities experince is not essential.

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