Digital Marketing Manager- Adult Learning

Location
England,Berkshire,Reading
Salary
Negotiable
Posted
07 Mar 2019
Closes
04 Apr 2019
Ref
13988949/001
Contact
Deborah Craig
Job Discipline
Digital
Experience Level
Manager
Sectors
Education
Contract Type
Permanent
Hours
Full Time
Responsible for planning, developing, implementing and managing overall digital marketing strategy


Client Details

Market leading education and training group. They run schools, further education and work-based training across Berkshire and Oxfordshire


Description

The Digital Marketing Manager will be responsible for the below duties:

* Devise strategies to drive online traffic to our group websites which result in our digital and organisational objectives

* Track data, such as conversion rates, traffic etc. using analytic tools in order to recommend and make improvements to the website and digital campaigns

* Develop, deliver and manage digital marketing campaigns, utilising a range of skills and techniques including paid search, SEO, email and social media

* Oversee the social media strategy for the company

* Managing online brand and product campaigns to raise brand awareness

* Continuously improve owned digital channels through the usability, design, content and brand identity

* Responsible for the budgetary planning and control of digital marketing spend

* Evaluate market research, competitor data and new technology to keep the company at the forefront of developments in digital marketing and our sector

* Line management of a growing digital team


Profile

For the Digital Marketing Manager role, the desired skills set would be as below:

* Experience managing PPC and SEO programmes

* Strong understanding of digital marketing

* strategy and execution as well as best practice

* previous experience in a similar role

* Experience in a fast-moving sector or agency would be beneficial but not essential

* Understanding of the education sector

* Line management experience either of direct reports or as part of a consultancy or agency


Job Offer

Competitive Package

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