Email Marketing & Insight Executive

Location
Skipton
Salary
£18000 - £25000 per annum, Benefits: Excellent progression opportunities
Posted
06 Mar 2019
Closes
03 Apr 2019
Ref
FR/11380
Contact
Fiona Reid
Experience Level
Executive
Contract Type
Permanent
Hours
Full Time
Our client’s culture is second to none, and its people really do come first. As a result of an internal move, they now have a requirement for an Email Marketing & Insight specialist to join their marketing team on a permanent basis.

This role isn’t your run of the mill role, but offers the opportunity to get involved in some large scale campaigns. Your key remit is simple:–

Ensure that the right messages reach the right customers at the right time.

You’ll do this by segmenting data using both agreed briefs and your own knowledge to create, implement and then assess the success of marketing campaigns. My client prides itself in its personal approach to its customers, contacting them with tailored campaigns which resonate with the targeted audience, so this role is absolutely key.

You’ll interrogate the results of campaigns, looking and what worked (or didn’t!) and building this into future campaign plans.

The ideal candidate will be highly numerical and will have had experience of using some form of email segmentation tool, though training on my client’s specific tool of choice can be given. Equally important is your skill in communication, as you’ll need to be comfortable relaying results to the wider business. You’ll have an analytical outlook, but will be competent and turning the figures into actionable insight, which can be used to enhance the brand’s communication with its loyal customer base.

 

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