Marketing and Communications Manager

Location
Scotland,Edinburgh
Salary
£32000.00 - £39000.00 per annum
Posted
05 Mar 2019
Closes
02 Apr 2019
Ref
3545619
Contact
Camryn Anderson
Job Discipline
Marketing (General)
Experience Level
Manager
Sectors
Education
Contract Type
Permanent
Hours
Full Time
Marketing and Communications Manager - Immediate Start - £32-£39k - 12 Month FTC

Your new company
You will be working for a public sector organisation in Edinburgh. Due to a new projects, a Marketing and Communications Manager is needed for an initial 12 month fixed term contract.

Your new role
This role focuses on business engagement and enterprise activities. This role works closely with the organisations Marketing and Communications teams to deliver robust marketing and communication plans to amplify the organisations reputation for enterprise and innovation, drive user engagement, and positively influence partner acquisition and retention.

Summary of Key Duties and Responsibilities:


* Creation of marketing and communication strategy and plans for enterprise, utilising internal and external channels, and acting as guardian of the organisations brand for enterprise audiences;
* Support the acquisition and retention of enterprise partners through the delivery of effective brand-led B2B marketing, the creation and the delivery of digital and print content that engages new and existing partners;
* Enhance the reputation of the organisation for the delivery of enterprise and entrepreneurship projects aligning work as appropriate with Research Engagement and our strategic research priorities through the development of related stories in specialist media and the planning and delivery of enterprise focussed events;
* Development, ongoing management, and coordination of internal communication plans to promote engagement in enterprise activities across the organisation in the UK and Internationally.
* Build and tell compelling stories of success in enterprise and entrepreneurship on digital and traditional communication channels including working with the media, public events and the development and regular updating of the website and social media;
* Develop, distribute and amply enterprise content via owned, earned and bought media channels, including briefing and managing agency relationships as required;
* Work closely with the Head of Communications and Chief Entrepreneurial Executive to ensure that appropriate resource is available to meet requirements, including access to freelances and agencies as appropriate.


What you'll need to succeed
Your previous experience in a similar role will lead to your success. Extensive communications or marketing channel and content management experience. Experience of using data and analytics to understand ROI measure to build effective campaigns. Extensive copywriting and editing, especially in developing content for use by business audiences. Proven relevant technical experience in B2B marketing.

What you'll get in return
You will be offered a salary between 32-39k. You will enjoy a exciting and creative environment with modern tools and technology to get your job done and a team of hardworking, ambitious, like-minded individuals like you.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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