MARKETING PROJECT MANAGER

Location
England,Suffolk
Salary
£40000 - £50000 per annum + BUPA Healthcare, Personal pension
Posted
04 Mar 2019
Closes
01 Apr 2019
Ref
81816
Contact
Lucy Nelson
Experience Level
Manager
Contract Type
Permanent
Hours
Full Time
Under the leadership of the Global VP- Strategy & Marketing, the Marketing Project Manager drives the execution of strategic marketing projects in North America, that enable my client to enhance the customer experience in its business-to-business (B2B) markets to result in improved retention of current business and enable new business opportunities.

The Marketing Project Manager will develop and roll out marketing programs and initiatives to drive sales with existing and new product lines in existing and new channels within the North America market space. Tactical support will include designing advertising campaigns, creating promotional materials, developing marketing collateral, coordinating onsite and offsite events.

The Marketing Project Manager will drive the launch and commercialization activities related to new products and services within the European region.

MINIMUM REQUIREMENTS:

Requires a Bachelor's degree (Master's preferred) and sales/marketing expertise with five or more years of experience in B2B or industrial marketing.

This position may require travel, sometimes overnight, and may require international travel.

DUTIES:

1 Work closely with global marketing team to ensure consistent marketing positioning and messaging.

2.Work closely with the European Sales Team on developing and implementing new and existing marketing programs.



1 Participate in Industry associations and distributor groups as directed.



1 Work closely with the Training Department to assure that customer, distributor and associates training programs compliment and reinforce marketing plans.



1 Participate as appropriate on Business Development opportunities and negotiations.



1 Develop and execute on new marketing programs to attract new customers.



1 Develop and execute on brand building activities to create lasting profitable relationships with customers and end users.



1 Leverage Product, Pricing, Packaging, and Promotion marketing principles to define unique differentiated value propositions for current/future product lines.



1 Own Brand Management decisions for all business units by defining, developing, positioning, monitoring, and standardizing the messaging of all current and future brands.



1 Work with the Global VP- Strategy & Marketing as appropriate on the development and execution of the Global Marketing plan.



1 Develop tactical plans that include direct sales support to help drive sales with existing and new products in existing/new channels and markets. Tactical support will include designing advertising campaigns, creating promotional materials, developing marketing collateral, coordinating onsite and offsite events, implementing social media plan, coordinating website design, tracking marketing expenses and budgetary compliance, designing and maintaining presentation and exhibition booths, implementing and tracking the effectiveness of ad campaigns and PR initiatives.



1 Experience with new product launch and market commercialization.



1 High degree of creativity and innovation in developing new marketing programs.



1 Experience with marketing, financial, pricing, and cost data analysis.



1 Outstanding oral, written communication and presentation skills, to all levels, both internally and externally.



1 Strong competitive drive, enthusiasm, and a passion to succeed.



1 Demonstrated success in establishing, growing and maintaining relationships based on trust, transparency and open communication.



1 Strong team player and effectively collaborates in a multi-functional team environment.



1 Lead both marketing and special projects as assigned, directing and supporting resources, creating and managing the project plan and schedule and creating and disseminating related communications appropriately.



1 Manage and communicate the prioritization of all projects.



1 Ability to multi-task and adapt to changing priorities.



1 Experience developing marketing communication plans.



1 Manage direct marketing projects to target increases in penetration of specific audiences.



1 Coordinate marketing planning and execution with appropriate internal business units and departments.



1 Participate in and contribute to various corporate marketing and product and corporate communications workgroups.



1 Facilitate creative asset process.



1 Develop periodic campaign execution status reports and document project milestones

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