Head of Product/Proposition Development

7 days left

Better Placed
28 Feb 2019
28 Mar 2019
Liz Hopkins
Job Discipline
Brand & Product
Experience Level
Contract Type
Full Time
As the Head of Product/Proposition Development you will be defining the strategic opportunities for driving revenue generation for this well known charity. In this day and age, charities need to be a lot more commercial in defining their B2C propositions to create cut through to acquire, retain and generate strong customer lifetime value from their donors. There are many different channels to look at such as the charity lottery, 'in celebration/memory of' donations, community fundraising, creating opportunity off the back of marketing/newsworthy activities etc.

The key challenge though is that it's not creating a tangible product. It's creating a proposition that helps people understand why they are donating and what that money will do while creating something engaging as the vehicle through which to make that happen.

This role is a real blank canvas for you to make your mark on, try something new, bring in new ideas from the commercial sector, take risks etc.

As long as you have developed B2C products or propositions and are used to having a revenue target attached to this then this role could be for you! Managing a team of 6, previous line management experience is a must.

Apply for Head of Product/Proposition Development

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from MarketingWeek.com by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on MarketingWeek.com you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs